I love the theme of this year’s special MODERN SALON Holiday issue, presented exclusively by CosmoProf and Armstrong McCall.

“Creating joy” is what you and your salon do all year ’round, but it is amplified during those holiday weeks from Thanksgiving through New Year’s Eve, as you bring the most comfort, joy, glamour, beauty solutions and gift ideas to your clients when they absolutely need your help the most.

That’s what this special annual issue is all about—helping salon pros in your efforts to create holiday joy during those critical weeks, and providing support just when you need it to plan ahead to succeed!

Inside this issue, you’ll find the latest holiday product and tool promo-tions, along with holiday service ideas, planning tools, merchandising solutions, marketing tips and trending techniques in hair, nails, skin care, grooming and more.

This resource is a gift on behalf of the sales consultants and store professionals at CosmoProf and Armstrong McCall, and the professional brands they represent. Make an appointment with your consultant to review the promotions, tips and tools highlighted inside of MODERN SALON Holiday. Once your promos are ordered and you’ve set your strategy on how to communicate all you and your salon have to offer to clients throughout the holidays, then you can concentrate on creating your most joyful, beautiful, prosperous season ever.

Joyfully,

Michele Musgrove
Associate Publisher and Editorial Director
michele.musgrove@bobit.com

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