Close

Tool Brushup: How to Heat up Your Tool Sales

October 25, 2016 | 10:39 AM
Photo 1 of 7
Wet Brush
Photo 2 of 7
Cricket
Photo 3 of 7
Paul Mitchell
Photo 4 of 7
GHD
Photo 5 of 7
GHD
Photo 6 of 7
Cricket
Photo 7 of 7

Salons have so much potential in merchandising tools during the gift season. With regal gold reigning as this season’s thermal tool color, you’ll find it hard to resist purchasing the dryers and irons for yourself, which is a great idea for two reasons.

First, promoting tool purchases is no different from marketing other salon products—it’s an easy sale when the professional uses it on the client during the service. Second, upgrading your dryers and irons before the holidays will ensure that you’re ready for the year’s busiest blowout and party-hair season.

“Coach your clients on why it’s worth getting a professional blowdry and style,” advises Jen Wilder, vice president of marketing at CosmoProf. “They’ll have a smooth look for the first day, and the second day they’ll get that lived-in, edgy texture look.”

One tool that neither you nor your clients can live without is a good professional brush. Carry a variety! The classic Wet Brush dressed in holiday metallics comes in tempting displays for full size, mini and keychain options, while geometric-patterned Metallic Grey and Rose Gold are the choices for Paul Mitchell’s free Sculpting Brush with purchase of a ProTools Express Ion Smooth+ Iron.

Facebook Comments

More from Career

Hair Color Trends
Hair Color Trends

Brightening Up - Going Super Blonde

Maggie Mulhern | December 10, 2016

"My guest contacted me after seeing my work on Instagram as she loved my work," saysAmy McManus. "She drove 45 minutes to come see me from the Boston area. She showed me her inspiration pictures of what she hoped I could give her. She has been balayaged previously but still wasn't as light as she wanted to be." Here's the how-to.

Hair Color Trends
Hair Color Trends

COLOR CORRECTION: Damaged To Icy - And Healthy - Platinum

Maggie Mulhern | December 10, 2016

Sarai Speer-Lee (@SaraiHairWizard) of ReHab Hair, Kansas City, MO, says her new client found her on Instagram. "She came in for a consultation - a must for all new clients - and said she wanted silver/white/platinum hair. During her consultation I told her I would get her as light as I possibly could and fix the banding while keeping the integrity of her hair." Here she shares the how-to.

Industry News Makeover by Danny McClure
Industry News

CORRECTION: Great Repair With Cut and CONDITIONER!

Maggie Mulhern | December 8, 2016

Danny McClure (@dannnycuts) of Ian McCabe Studio, Washington DC, says "This client came in today and her hair was a mess - fried and dyed to the heavens. I talked her into losing the length and starting over so her hair would start the journey back to heathy.  The cut made the color look a lot better than when she came in." Here he shares details.

Industry News
Industry News

COLOR CORRECTION: Uneven To Tasteful Bronde Color Melt

Maggie Mulhern | December 8, 2016

Marianne Lohr (@mannie_mak) of Bethlehem, PA, says, "My new client's hair was very damaged on the ends from getting her hair colored and bleached - not professionally - for several years. Her color was very uneven with a couple of bands. She was looking for something low maintenance to go well with her natural color which is a level 3/4." Here she shares details for this correction.

Industry News Makeover by Tori Briggs.
Industry News

MAKEOVER: Going As "Bright As Possible"

Maggie Mulhern | December 8, 2016

"My niece, as she has gotten a little older, has experienced her hair getting darker but has always enjoyed the natural pieces of light that appear around her face," says Tori Briggs (@mvtoribriggs) of Rocky Mount, NC. "For the past few years we had only popped some babylights in here and there. This time we set out to brighten as much as possible." Get the how to here.

Hair Color Trends
Hair Color Trends

Big Cut, Beautiful Balayage, Nice Donation

Maggie Mulhern | December 5, 2016

Sydney Julian (@sydneyjulianhair) of Design 1 Salon and Spa, Grand Rapids, Michigan, says her client, a college student, had been growing her air for years and needed and wanted a change. The hair was cut (12 inches) and donated to Wigs For Kids. After some layering, face framing and texturizing, Julian got busy with color. Formula here.

Stylist Spotlight
Stylist Spotlight

Personal Style: Oribe Platform Artist Coby Alcantar

December 5, 2016

Oribe Educator and Platform Artist Coby Alcantar is always a joy to watch onstage. She’s got this unfiltered attitude about her, and not even in a rebel-without-a-cause kind of way, but more that she just is unapologetically herself. It’s really refreshing. A MODERN cover artist and owner of Little Axe Salon in Brooklyn, NY, her style and persona radiate an infectious energy.

Load More