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Tool Brushup: How to Heat up Your Tool Sales

October 25, 2016 | 10:39 AM
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Wet Brush
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Paul Mitchell
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Salons have so much potential in merchandising tools during the gift season. With regal gold reigning as this season’s thermal tool color, you’ll find it hard to resist purchasing the dryers and irons for yourself, which is a great idea for two reasons.

First, promoting tool purchases is no different from marketing other salon products—it’s an easy sale when the professional uses it on the client during the service. Second, upgrading your dryers and irons before the holidays will ensure that you’re ready for the year’s busiest blowout and party-hair season.

“Coach your clients on why it’s worth getting a professional blowdry and style,” advises Jen Wilder, vice president of marketing at CosmoProf. “They’ll have a smooth look for the first day, and the second day they’ll get that lived-in, edgy texture look.”

One tool that neither you nor your clients can live without is a good professional brush. Carry a variety! The classic Wet Brush dressed in holiday metallics comes in tempting displays for full size, mini and keychain options, while geometric-patterned Metallic Grey and Rose Gold are the choices for Paul Mitchell’s free Sculpting Brush with purchase of a ProTools Express Ion Smooth+ Iron.

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