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Farouk's CHI Academy Focuses on Color Education

Jamie Newman | October 26, 2016 | 11:57 AM
Farouk’s Vanity collection by Rocky Vitelli, platform artist and internationaleducator for Farouk, is all about confidence, attitude and straight-up glamour. All looks were achieved with Chi Shine Shade for maximum shine and healthy hair. For this look, Vitelli prelightened the highlighted are a with CHI Blondest Blonde, and then toned the area with 9N and 8C.
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This look was achieved with highlighting sections three inches from the roots and two inches from the ends using CHI Blondest Blonde and toning with a mixture of 8B and 10B.
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The deep red was created with a base color mixed with 4RV and 6RV and then prelightened and toned with 6RV.
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Credits for the collection: Hair: Rocky Vitelli; Makeup: Wendy Chiu; Photography: Polk Liang; Fashion Styling: Narces and ModaDasha (red dress), Stephan Caras and Lucian Matis (pink dress and purple dress)
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Farouk's color education ranges from CHI Academy on Tour, to CHI School Program, to the brand's educational symposium. Read on to discover more about the Farouk's color education initiatives with a Q&A with the brand. 

What color classes does Farouk offer at its advanced academies?
CHI Academy on Tour is exclusive to CosmoProf learning centers. Classes include: Collection Color, Cut & Style, Advanced Creative Color, Men’s Cut, Color & Style. New classes are coming in 2017 to CosmoProf learning centers in six locations with classes designed for them only.

What education and resources can a salon or solo artist expect to receive immediately, and then over the first six months, after switching to or adding Farouk’s color line?
Initially, salons receive an in-salon class, literature, manuals, step-by-step workbooks and technical support. If they choose to, we give the salon an option to book a followup within six months. Our color lines utilize the latest technology while providing hairstylists and their clients a safer and more environmentally conscious alternative. The educational team teaches each stylist not only the benefits but how to use the color to achieve the maximum results. Our goal is to help salons and stylists have a smooth color transition so we will support them with any education needs they may have.

What additional key color education initiatives are in the works?
At our educational symposium, a hands-on workshop for licensed cosmetology instructors, we will place a time capsule on the grounds with today’s industry advances by Farouk Systems, and pictures and quotes from the event. We are also working with Cosmoprof and Armstrong McCall to offer more color trainings in their stores and Learning Centers. You can find a class at Farouk.com.

What contests or competitions does Farouk have that salons or colorists can participate in?
CHI hosts color contests on our social media throughout the year; the next one will be in October and centered around the launch of our Color Illuminate conditioners. Salons and stylists can get involved by following our Instagram pages @farouksystems and @chihaircare and watch for details.

What would most surprise colorists about Farouk’s color education?
Within our CHI School program, we offer our top platform artists and educators for hands-on workshops, VIP events that provide both students and attendees full insight into the trends, and the latest coloring techniques from around the globe. Our educational team trains and creates the trends that will help hairstylists offer their own clients the latest looks and formulations.

Where can professionals find formulas and how-tos featuring Farouk’s color?
Professionals can call our technical hotline, visit our website for how-to videos or our YouTube channel, and visit CosmoProf’s website.

What type of swatch books and other resources does Farouk have that professionals can add to their color library?
We carry swatch books for our color lines that can be purchased through the local distributor, which will come with each intro purchased.

How can salons or individual artists earn hair color education from Farouk?
Become CHI Club Members, continue to purchase Farouk products and review with distributors on purchases.

Follow Farouk on Facebook, Twitter, Instagram, YouTube and Pinterest to keep up with the brand. 

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