Close
Fashion Week

Catwalk to Sidewalk: Wella's Josh Wood Explains How He Uses Runway Colors and Palettes in the Salon

Alison Alhamed | November 4, 2016 | 3:53 AM
#wellacolorblast from @joshwoodcolour
Photo By @joshwoodcolour

Each season at Fashion Weeks across the globe, Wella works closely with designers on creating model finishes and styling backstage—but ALSO on the hair color.

While at Wella’s International Trend Vision in Barcelona, Josh Wood, Wella’s global creative director for color, explained to us how he has found a way to create more of a permanence of color trends seen on runways and worked them into his ateliers and salons.

“When we move season to season with styling backstage, it’s almost like you give birth to something at these shows that gets left behind,” Wood says.

“But color lasts longer than styling and I wanted to translate the permanency of that change in color to influence hairdressers.” 

Through Wood’s hashtag #wellacolorblast, he takes catwalk color and shares formulas, techniques and color palettes seen in fashion, nails and hair color to reach the hairdressing masses and help colorists across the globe feel a part of that color creation.

Wood also translates these color trends from the catwalk into services and client consultations at his ateliers and salons. In the video here, he explains why it matters.

 

Facebook Comments

More from Fashion Week

Hair Color Trends
Hair Color Trends

How To Winterize a Summer Blonde: Babylights with Reverse Balayage using Redken pH Bonder

Alison Alhamed and Jamie Newman | November 29, 2016

Our summer blonde made the perfect model to demonstrate the beauty of Redken’s new pH Bonder because although she isn’t frequently coloring her hair, living in New York City means she’s walking outside a lot with exposure to the sun and city elements—plus thermal damage from regular use of a curling wand or flatiron. So with protection and hair health being the two key benefits of the additive, she was all in.  

Load More