BREAKING NEWS! Winners of Wella Professionals Trend Vision 2016, Barcelona, Spain
The Trend RevealPhoto 2 of 20
(From left) Michelle Mason, Josh Wood, Patrick Cameron, Eugene Souleiman, Sylvie MoreauPhoto 3 of 20
MODERN is so excited to congratulate the winners of Wella Professionals Trend Vision 2016, held in Barcelona, Spain. More than 1,300 salon pros gathered to celebrate and encourage the Color Vision finalists from 43 countries and Creative Vision finalists from 37 countries.
ANNOUNCING THE WINNERS OF INTERNATIONAL TREND VISION 2016:
Platinum: Darren Lacken, Crow Street Collective, Ireland
Gold: Jenni Kujansuu, Savy, Finland
Silver: Mana Dave, Blaze, New Zealand
Bronze: Hayley Austin, Toni&Guy, UK
Platinum: Manuel Sunda, La Bottega Dello Stile S.R.L.S
Gold: Laura Harju, Prof Tampere, Finland
Silver: Jamiee Smith, Zaibatsu Hair Art, New Zealand
Bronze: Nadine Rover-Eilmes, Kaschke Die Friseure, Germany
Color Vision: Bogdan Gherasim, Romania, Lulia Salon
Creative Vision: Reina Quinones Vila, Puerto Rico, Estrellisima Salon
Some of the highlights that make the ITVA so spectacular include a mesmerizing Parade of Nations. Models and competitors take the stage with their flags and proudly display the finish look with head to toe fashion and beauty (including nails!). For a full look LIVE from the competition show floor, click here.
Each year, seasonal trends are debuted to be reimagined by competitors the following year. The two trends that debuted for 2017 are “Optical Illusion” for Spring/Summer, which is all about contouring and celebrates the brave and bold individuality of today’s client; real, ultra-real and surreal. Color turns into shape, form is an illusion of the eye; and “Past Forward” for fall/winter featuring neutral tones with a color wash designed to mute and soften the shade. Not over-groomed perfection. A soft simplicity that creates the perfect canvas for color and styling, celebrating the sensuality of imperfection.
These are the trends that competitors will reinterpret—first with a photo submission entry into their respective national competition, and then onto Internationals if they win.
Another highlight each year at ITVA is the reveal of next year’s host city. The crowd roared when it was announced that the 2017 competition will be held in London. Learn more about how the host city is chosen here.
The event was judged by:
Global Creative Director of Care & Styling Eugene Souleiman
Global Creative Artist France Christophe Nicolas Biot
Global Creative Artist Australia & New Zealand Renya Xydis Creative Director Japan Chie Yamada Beauty editor of Woman Madame Figaro Olga Tari
Global Creative Director of Color Josh Wood
Global Creative Artist Germany Petra Brockmann Top Artist Brazil Renato Fuzz
Top Artist USA Alexandra Matiz
Tribu-te magazine Owner Mike Vincent
To see more inspiring images from the show, check out the following hashtags: #TrendVision, #iTVA and #WellaLife. Handles: FB @WellaUSA, IG@Wellahairusa, Twitter @Wellausa.