Show Support: #cutAIDSshort
Redken Global Creative Director Guido Palau and Redken Muse Mariacarla Boscono
World AIDS Day is fast-approaching on December 1st. Each year, Hairdressers Against AIDS hosts a social movement asking everyone to come together to #cutAIDSshort by pledging to cut a symbolic lock of hair via a photo on social media, or by making a donation to an HIV/AIDS research company.
This year, Redken Global Creative Director Guido Palau and Redken Muse Mariacarla Boscono have teamed up to show their support.
Palau and Redken have reached out to use asking YOU to show your support by sharing this photo on social media and by making a donation on HairdressersAgainstAIDS.com.