Redken Launches the Break Room Blog for Salon Pros
The Redken Exchange, NYC
Redken has launched its blog, the Break Room. With content written specifically for the salon professional, the Break Room will provide the latest industry trend news, techniques from Redken artists, new launches and more from Redken.
The blog will feature several new articles each month, contributed to by editors within the salon industry and Redken brand experts. In addition, content will be sourced from Redken’s Artist network, where pros can to submit blog content highlighting their involvement in outside salon industry events and partnerships in which they have participated.
The blog features content divided across three core categories – Education, Product and Lifestyle. Education highlights Redken classes, profiles the brand’s artists and ambassadors and provides information on upcoming events, such as Symposium, as well as business resources. Product will help pros navigate through Redken color, haircare and styling, including how they can be used to increase profit. Lifestyle will be home to tips and tricks on managing clients and improving pro’s own well-being both at work and at home and play.