Industry News

L’Oréal Professionnel Color & Style Trophy Coming to the U.S.

Maggie Mulhern | February 2, 2017 | 9:40 AM

This news is BIG!

L’Oréal Professionnel announces its first-ever Color & Style Trophy in the United States. The professional brand is bringing the competition, which L'Oréal reports is the longest-running live hair competition globally, stateside to showcase U.S. talent. The Color & Style Trophy will establish a new pillar in L’Oréal Professionnel’s commitment to providing not only premium in-salon experiences, but also educating stylists, assisting in maximizing their potential in the industry and celebrating their unique artistry.

Internationally present since 1954, the Color & Style Trophy brings together top talent in the industry comprised of teams including a colorist, stylist, designer, make-up artist, wardrobe stylist and model to invent the new cut, color and style trends for the year.

Available for entry until April 15, the Color & Style Trophy is comprised of six award categories including “Color & Style Award,” “Color Award,” “Young Talent Award,” and “People’s Choice Award” with eight opportunities for participants to win.

Entrants will create a complete look on a model and select the award categories they want to compete in. The looks will then be judged and the finalists will compete LIVE in front of a panel of industry influencers and leaders in New York City for the chance to compete in the 2017 Global Color & Style Trophy at the L’Oréal Professionnel Business Forum in Seville, Spain.

For more information and entry details, visit:

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