CPNA Introduces Discover Green Leaf
Cosmoprof North America (CPNA) has announced it will launch DISCOVER GREEN LEAF, a new curated area dedicated to green, eco-friendly, clean, organic, and natural products. The upcomming event, scheduled to take place July 9-11, 2017 at Mandalay Bay Convention Center in Las Vegas, comes on the heels of successful implementation of the DISCOVER GREEN special area launched in 2016 and once again being featured.
In total, only 10 pre-selected brands, including Hawaiian Body Products, Plantlife Natural Body Care, Nairian USA, and Balanced Guru to name a few, will be showcased in the DISCOVER GREEN LEAF area. Each brand will receive a furnished 12sqm ready stand booth and benefit from guaranteed meetings with buyers. The success of CPNA special areas has attracted spa buyers representing multiple locations and specialty retail buyers such as: American Leisure, Destination Hotels, The Detox Market, Milk & Honey Spa, Pharmaca, Sego Lily Spa, Sprouts and Universal Companies. One-on-one meetings will take place between these buyers and featured brands during the show.
“DISCOVER LEAF is truly unique in that it offers exibiting companies the ability to cross over into two different yet complimentary market segments- spa and specialty retail,” says Daniela Ciocan, Marketing Director, CPNA. “Other events tend to exclusively focus on one or the other, whereas CPNA helps companies capitalize on multiple distribution models to grow their business. For our buyers, they have come to trust that we provide a well-rounded showcase to quickly and efficiently meet their needs and help fill their white spaces.”
Due to increasing demand of perceived clean products DISCOVER GREEN is also being featured at the show. The special area has grown to include over 30 stands featuring international indie brands covering both the retail and spa distribution markets. DISCOVER GREEN does not make a distinction in terms of a brand’s “green appeal,” but rather will embrace all degrees of “green," “natural” and “wellness.”
The 2017 DISCOVER GREEN lineup includes brands such as: Abeauty, ADORA Therapy, Ayres Beauty, The Better Skin, BioRepublic Skincare, Blue Beautifly, CoCo Bee Naturals, Daily Concepts, Dr. Brite, Emani Vegan Cosmetics, Feather & Bone, Good Clean Love, HAN Skincare, Intelligent Nutrients, Kavella, Little Green Cares, LVX International, MyChelle, Mullein & Sparrow, Orgaid Inc., Organic to Green, Piggy Paint, Pure Mana Hawaii, Skinyoga, Sonage Skincare, True Moringa, and VashSpa. For more information on these brands and to see the full lineup, visit: http://cosmoprofnorthamerica.com/exhibition/special-areas/discover-green/
CPNA will be curating DISCOVER GREEN and DISCOVER GREEN LEAF with Insider’s Guide to Spas’ founder and editorial director, Mary Bemis.
"We're really thrilled to be returning to Cosmporof NA with DISCOVER GREEN and this year, the debut of DISCOVER GREEN LEAF,” says Mary Bemis. “Our market is growing up so fast, and our consumers are becoming so sophisticated, that it's really important to be able to gather the cutting-edge companies in the very best venue."
To further support the market segment, the organizers are also hosting two conferences sessions, moderated by Mary Bemis, at the show. These sessions will delve into both professional and retail “green” business models and provide attendees insights from leading experts.
For general information, visit: www.cosmoprofnorthamerica.com
Originally posted on Salon Today.