New Dawn Collection: 5 Hair Color Formulas and Techniques Inspired by Strong Women

Alison Alhamed | April 3, 2017 | 9:46 AM
Fired Up Violet created with Tinta Color 7.77.
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Upbeat Beige created with Semi 7.18
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Confident Copper created with Tinta Color 9.04.
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Fearless Lilac created with Semi Lilac
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Daring Dark Blonde created with Semi 6.19
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Unstoppable Blonde created with Neutralizing Blonde Spray, which can be used to neutralize unwanted brassiness in blonde hair colors, for example after a lifting treatment.
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Keune Haircosmetics continues its celebration of true beauty with the launch of the New Dawn Color Collection featuring five hair coloring techniques and new shades of Keune’s Tinta Color permanent hair color and Semi Color, a demi with durability.

“True Beauty is about real people—strong women with real hopes, dreams, personalities and styles who have changed their lives,” says Rachael Hoffman, vice president of marketing and brand development for Keune Haircosmetics North America. “Our New Dawn Color Collection is all about new beginnings, too. It’s about the transformative power, strength, confidence and beauty a woman creates when she changes her life and becomes the best version of herself—with a little help from her hairdresser.”

The New Dawn campaign tells the stories of six strong, uniquely beautiful women who are going through major changes in their lives, leading them to change their hair color. Each new Keune shade is a source of empowerment for these women.

The collection features five new shades plus one new neutralizing product:

  • Fired Up Violet (Tinta Color 7.77) Medium Violet Blonde, a strong purple
  • Upbeat Beige (Semi 7.18) Medium Metallic Blonde, a modern shade of blonde
  • Confident Copper (Tinta Color 9.04) Very Light Copper Blonde, a soft blorange hue
  • Fearless Lilac (Semi Lilac), a cool-toned lavender
  • Daring Dark Blonde (Semi 6.19) Dark Matte Blonde, a deeper blonde shade. 
  • Unstoppable Blonde created with Neutralizing Blonde Spray. This professional-only product is perfect for neutralizing after a lifting service. The violet/blue-based product can be sprayed directly onto the hair to neutralize yellow tones. It’s perfect for use before applying Keune Semi Color or Color Craving.

Keune’s Tinta Color is a comprehensive line of more than 100 shades, offering 100% gray coverage, long-lasting results and shine. Triple Color Protection technology helps pigment bind to the hair structure with LP 300 color stabilizer and offers UV protection from color fading.

Keune’s Semi Color offers a demi with durability. Available in more than 50 intermixable shades, this ammonia-free line creates intensive tone-on-tone color that covers up to 70% gray. High-quality Silsoft Technology (functioning silicone wrapped in a proteinized gel) provides deep hair conditioning and nourishment, while the LP 300 color stabilizer firmly fixes pigments to the hair structure, ensuring long-lasting hues. 


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