<span style="font-size: 10.000000pt; font-family: 'Calibri';">“For  clients wanting to take the plunge into something brighter and more fun for the summer, this year’s must-have color is a vibrant violet,” says Ian Michael Black, Aveda Global Artistic Director, Hair Color. </span>
“For  clients wanting to take the plunge into something brighter and more fun for the summer, this year’s must-have color is a vibrant violet,” says Ian Michael Black, Aveda Global Artistic Director, Hair Color.
<div class="page" title="Page 1"> <div class="layoutArea"> <div class="column"> <p><span style="font-size: 10.000000pt; font-family: 'Calibri';">“Violet is a shade that can be very flattering for a lot of people," Black says. "With soft pinkish undertones it keeps this color both soft and feminine. Through Eclipting, I worked violet with different levels of saturation through the hair to stunning effect. I wanted the hair to seem jewel-like and dimensional to give this fun color an expensive feel.” </span></p> </div> </div> </div>

“Violet is a shade that can be very flattering for a lot of people," Black says. "With soft pinkish undertones it keeps this color both soft and feminine. Through Eclipting, I worked violet with different levels of saturation through the hair to stunning effect. I wanted the hair to seem jewel-like and dimensional to give this fun color an expensive feel.”

<div class="page" title="Page 1"> <div class="layoutArea"> <div class="column"> <p><span style="font-size: 10.000000pt; font-family: 'Calibri';">For brunettes, it’s all about lush, silently enthralling hair with moments of subtle drama. “I love deep brunettes and for the spring, I’m all about adding moments of cerise that will warm up browns with a ruby colored glow,” Black says. <br /></span></p> </div> </div> </div>

For brunettes, it’s all about lush, silently enthralling hair with moments of subtle drama. “I love deep brunettes and for the spring, I’m all about adding moments of cerise that will warm up browns with a ruby colored glow,” Black says.

<span style="font-size: 10.000000pt; font-family: 'Calibri';">“Soft panels of cool raspberry reds intertwined through the darker hues offer subtle glimpses of excitement as the hair moves," Black says. </span>
“Soft panels of cool raspberry reds intertwined through the darker hues offer subtle glimpses of excitement as the hair moves," Black says.
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<span style="font-size: 10.000000pt; font-family: 'Calibri';">“For  clients wanting to take the plunge into something brighter and more fun for the summer, this year’s must-have color is a vibrant violet,” says Ian Michael Black, Aveda Global Artistic Director, Hair Color. </span>
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“For  clients wanting to take the plunge into something brighter and more fun for the summer, this year’s must-have color is a vibrant violet,” says Ian Michael Black, Aveda Global Artistic Director, Hair Color.
<div class="page" title="Page 1"> <div class="layoutArea"> <div class="column"> <p><span style="font-size: 10.000000pt; font-family: 'Calibri';">“Violet is a shade that can be very flattering for a lot of people," Black says. "With soft pinkish undertones it keeps this color both soft and feminine. Through Eclipting, I worked violet with different levels of saturation through the hair to stunning effect. I wanted the hair to seem jewel-like and dimensional to give this fun color an expensive feel.” </span></p> </div> </div> </div>
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“Violet is a shade that can be very flattering for a lot of people," Black says. "With soft pinkish undertones it keeps this color both soft and feminine. Through Eclipting, I worked violet with different levels of saturation through the hair to stunning effect. I wanted the hair to seem jewel-like and dimensional to give this fun color an expensive feel.”

<div class="page" title="Page 1"> <div class="layoutArea"> <div class="column"> <p><span style="font-size: 10.000000pt; font-family: 'Calibri';">For brunettes, it’s all about lush, silently enthralling hair with moments of subtle drama. “I love deep brunettes and for the spring, I’m all about adding moments of cerise that will warm up browns with a ruby colored glow,” Black says. <br /></span></p> </div> </div> </div>
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For brunettes, it’s all about lush, silently enthralling hair with moments of subtle drama. “I love deep brunettes and for the spring, I’m all about adding moments of cerise that will warm up browns with a ruby colored glow,” Black says.

<span style="font-size: 10.000000pt; font-family: 'Calibri';">“Soft panels of cool raspberry reds intertwined through the darker hues offer subtle glimpses of excitement as the hair moves," Black says. </span>
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“Soft panels of cool raspberry reds intertwined through the darker hues offer subtle glimpses of excitement as the hair moves," Black says.

Hair Color: Ian Michael Black, Aveda Global Artistic Director, Hair Color

Makeup: Janell Geason, Aveda Global Artistic Director, Makeup

Hair styling: Allen Ruiz, Aveda Global Artistic Director, Styling

In the images featured in the Aveda's Spring/Summer 2017 collection, Aveda Global Artistic Director of Hair Color Ian Michael Black used  Full Spectrum color and the Eclipting technique of focusing color through the top of the head and under the fringe to flatter the face shape and complement the cut.

Every color look features the technique, but the approach is customized for each model based on their hair cut, facial features and individual personality. 

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