2017 MODERN SALON 100: Jamie Elise Dana @jamiedanahairstylist
Girlboss alert! Jamie Elise Dana is a triple threat. This stylist, blogger and social-media maven's page would make any influencer jealous--even outside of the beauty industry. Each picture on her page is high quality and more beautiful than the next. Read more to get schooled in social (she teaches social-media courses too!).
Jamie Elise Dana
Location: Orange County, CA
Salon: Pin and Plait Studio, Lake Forest, CA
Best known for: Blonde balayage, social media advice, photography tips
Most viral post: Rose Gold Hair Transformation Video I posted on May 19, 2017 and my glitter roots photo from January 14, 2016
Favorite app: VSCOcam for editing and PLANN for scheduling and organizing my posts
Favorite hashtags: #hairblogger #thatsdarling #communityovercompetition and of course, #modernsalon
Who I’m following: I follow so many amazing hairstylists, but some of my favorite people to follow are actually outside of the hair industry. I love to follow @heysweetpea, their business advice and brand is just so genuine and every time they post, I feel like they are speaking to me. I also love @hilaryrushford, her posts and Instagram stories are so beautifully done!
Tip to get best results on a post: Write a caption that tells a story. People connect with stories, so tell us what you did with your client, share with us how you transformed their hair, or give us a little insight into your process. Give people something to respond to. Don't just say "Blonde Balayage *heart eyes emoji*". That doesn't give people anything to respond to. Instead tell a story and at the end ask a question or ask for a response to get your audience engaging with you.
Favorite professional beauty products: : I'm obsessed with AG Hair's Sea Salt Spray, that stuff is so incredible! It gives my flat hair so much volume and texture without feeling gross. I'm also a major Olaplex lover! Pretty much every client gets Olaplex in their color. It just makes everyone's hair turn out that much better. And last, but not least, my Framar color brushes. They give me all the heart eyes and I don't know how I could survive without them!
How social media changed your life: I am fully booked out for months in my salon charging premium prices and doing the kind of work I WANT to do all thanks to Instagram. I also have been able to fulfill my dream of becoming an independent educator by creating and marketing my online course called Oh Hot GRAM where I teach hairstylists how to use Instagram to grow their business. And lastly, I have met some of my best friends and found a community of the most talented and inspiring artists from around the world. I cannot even being to say how thankful I am for social media.