Close
Salon Business News

Tumblr, A Simple, Visual Blogging Solution for Salons

Kelly Ehlers | October 11, 2012 | 12:27 PM

If you are looking for a way to jump-start your salon's online presence, starting a Tumblr blog can be a quick and easy way to highlight your work -  and increase your salon’s Google search results (without a lot of time investment!).

Tumblr is one of the easiest blogging tools out there – and one I often recommend to salon owners and stylists looking to try their hand at blogging. Technically called a ‘short-form’ blog, or ‘micro-blog’, Tumblr makes blogging a snap through its simple dashboard and turnkey templates. It doesn’t take a blogging pro to master the world of Tumblr – and, like most popular social platforms, Tumblr is free!

There are over 76 million blogs on Tumblr and 33 million total blog posts – some of the biggest names in the industry have been posting since the platform started back in 2007. Think of the platform as a way to showcase your stylists, snap photos, upload looks and communicate your salon’s style to the masses.

 

So, where to you begin? There are three different kinds of Tumblr bloggers: those who produce new content, those who reblog and curate content and those who do…both!  And, the shareable piece of Tumblr is amazing! If you jump on the site, you’ll notice that the curation and reblogsection of the platform is the most popular. Imagine if one of the top beauty bloggers curated your salon’s look as this Fall’s trend? In a nutshell, having aTumblr blog for your salon positions your business as not just a place to get a haircut, or to get pampered, but a beauty resource that's on top of fashion and style!

 

 

 

 

 

Here are some quick tips to get started:

  1. Like all things Tumblr, signing up is easy! Just use your email, create a password, and choose a username!
  2. Brand your blog: choose one of Tumblr's customized themes that matches your salon branding, or add a customized there if you have a web design resource at your disposal.
  3. Jump in and get started! There’s no right or wrong answer here – getting started in sometimes the most difficult task…start with snapping photos of recent salon looks, or trends you like.
  4. Remember,keep it visual. The beauty of Tumblr is the simplistic nature of the platform – users are drawn to photos and quick-take videos.
  5. Finally promote your blog in your salon and on your other social networks and be sure to post your blogs on your Facebook and Twitter accounts.

 

Check out some of my favorite Tumblr blogs:

     
 Vogue on Tumblr
 The Wall Group Diary  Aura Friendman

 

For more step-by-step social media guides check out www.stylesync.me!

As always, feel free to contact me at: [email protected] with any quesitons and, be sure to "like" our Facebook page.

As always, feel free to contact me at: [email protected] with any questions or comments.

Connect With Evoke Brand Strategies:

Connect With Style Sync

Web:          www.evokebrands.com

StyleSync:   www.stylesync.me

Facebook: www.facebook.com/evokebrandstrategies

Facebook:    www.facebook.com/stylesync

Blog:          www.blog.stylesync.me

Twitter:        www.twitter.com/StyleSync

Tumblr:      www.stylesync.tumblr.com

Pinterest:    www.pinterest.com/stylesync

Twitter:      www.twitter.com/kellyehlers

 

LinkedIn:   www.linkedin.com/in/kellyehlers

 

Pinterest:   www.pinterest.com/evokebrands

 

About www.StyleSync.me:

Style Sync is an on-line social media training, personal branding and business education platform designed specifically for salon owners and stylists to help them magnify their image and multiply their results.

Style Sync, a division of Evoke Brand Strategies, is an on-line, subscription based social media training, personal branding and business education platform designed to help individual stylists and salon owners turn social media prowess into more clients and more money for your salon.

About www.EvokeBrands.com:

At Evoke Brand Strategies we develop digital, social and mobile strategies for salon professional, beauty, hospitality and entertainment brands. As branding and public relations veterans, yet early adopters of all things digital, we understand the importance of creating measurable, buzz-worthy campaigns that generate bottom-line results.

Originally posted on Salon Today.

Facebook Comments

More from Salon Business News

Hair Color Trends
Hair Color Trends

How To Winterize a Summer Blonde: Babylights with Reverse Balayage using Redken pH Bonder

Alison Alhamed and Jamie Newman | November 29, 2016

Our summer blonde made the perfect model to demonstrate the beauty of Redken’s new pH Bonder because although she isn’t frequently coloring her hair, living in New York City means she’s walking outside a lot with exposure to the sun and city elements—plus thermal damage from regular use of a curling wand or flatiron. So with protection and hair health being the two key benefits of the additive, she was all in.  

Hair Color Trends Makeoever by Alysha Cornetta using Donna Bella Extensions and Goldwell color.
Hair Color Trends

Makeover: Color and Extensions For A Glam Makeover

Maggie Mulhern | November 27, 2016

"My client is usually a short haired beauty, but she wanted to try to grow her hair out," says Alysha Cornetta (@AmoreHairDesign) of Amore Hair Design, Gallery Salons, Foxboro, MA. "We applied the Donna Bella tape-in hair extensions. We originally got them to match her before color but then after consultation she really wanted to be red again." Get the details for the how-to.

Load More