Anne Moratto | November 7, 2012 | 9:39 AM

Wella Professionals recently launched ILLUMINA Color, a new translucent permanent hair color line in 20 shades of sheer tones.  To offer stylists a chance to experience ILLUMINA hair color and the opportunity to go backstage during New York Fashion Week, Wella announces  the ILLUMINSTAS Contest. 

How to Enter:

Upload a photo of one of your best hair colors and styles using your current salon products. 

Vote for your favorite looks in the gallery.

Weekly Prizes:

Voting is on-going and weekly winners receive Wella Professionals Care and Styling Products.

Grand Prizes:

Exclusive Wella ILLUMINA Color education.
Behind the scenes with Artistic Director Eugene Souleiman's Team at NYC Fashion Week.
Color formula published in a future Wella color formulation guide.

Registration: Oct. 12-Nov. 21

Voting: Oct. 12-Nov. 29

Visit Wella Professionals' Facebook page to enterWella ILLUMINISTAS Contest

Facebook Comments

More from Students


Makeover: Hot Pink To Ocean Storm

Maggie Mulhern | September 26, 2016

Jon Alexander Frawley (@jonnystylez), a color and balayage specialist at Bangz Salon and Wellness Spa, Montclair, New Jersey, says, "This client, a young women who runs her own landscaping company, can have ANY hair color she ...


Makeover: Damaged To Red Wine Melt

Maggie Mulhern | September 22, 2016

Julia-Rose Estrella (@hairbyjrose), an apprentice at Davis Hairdressing in Newton MA, shares the details for this gorgeous transformation:Step 1: To the roots apply Goldwell 4BP with 20 volume developer.Step 2: From mids to ends ...

Load More