Wella Professionals recently launched ILLUMINA Color, a new translucent permanent hair color line in 20 shades of sheer tones. To offer stylists a chance to experience ILLUMINA hair color and the opportunity to go backstage during New York Fashion Week, Wella announces the ILLUMINSTAS Contest.
How to Enter:
Upload a photo of one of your best hair colors and styles using your current salon products.
Vote for your favorite looks in the gallery.
Weekly Prizes:
Voting is on-going and weekly winners receive Wella Professionals Care and Styling Products.
Grand Prizes:
Exclusive Wella ILLUMINA Color education.
Behind the scenes with Artistic Director Eugene Souleiman's Team at NYC Fashion Week.
Color formula published in a future Wella color formulation guide.
Registration: Oct. 12-Nov. 21
Voting: Oct. 12-Nov. 29
Visit Wella Professionals' Facebook page to enter.
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