Event Coverage

ABS to Feature Beauty Talent Showcase

Jan Hillenmeyer | November 20, 2012 | 1:52 PM

America’s Beauty Show and Cosmetologists Chicago is adding a new dimension to the BeautyBASH kick-off party at ABS by featuring the performance talents of selected salon professionals. The BeautyBASH will be held March 9, 2013 McCormick Place in Chicago and CC and ABS is seeking talented professionals to audition for the new Beauty Talent Showcase.

This industry first for ABS will highlight the artistic talents of many salon professionals who have chosen careers as hairstylists, nail technicians or estheticians but have, in addition to these talents, entertainment and performance skills in a variety of musical or comedic arts. 

“We know that salons are filled with talented beauty service providers,” says Joseph Cartagena, president of Cosmetologists Chicago. “Many of our professional peers harbor performance skills as well. Because CC is totally dedicated to the advancement of careers, we want to give these performers a showcase that may even propel them to stardom.”

Up to five singers, dancers, musical performers or comedians will be chosen to perform in front of their peers and the media on the ABS Runway.

For anyone eager to take to the stage at the ABS Beauty Talent Showcase, here are the entry rules:

Entrants must post a 1-3 minute video of themselves performing in their select category of voice, dance, or comedy. 

Entrants must also provide an image or video of themselves at work in their professional salon or spa setting in addition to a performance resume.

Entrants may submit a maximum of three separate videos highlighting their performance talent by the deadline of January 25, 2013.

The Talent Showcase participants will be selected by a committee of entertainment experts and salon celebrities. Mandatory rehearsals will be held Friday March 8, 2013.

Each of the selected winners will receive $300 for travel expenses and complimentary hotel rooms for Friday March 8 and Saturday March 9 as well as the exposure before an audience of salon professionals and industry media.

“There is so much talent of all kinds in our industry and Cosmetologists Chicago is pleased to present an extraordinary opportunity to bring it to light,” says Cartagena.

Entry forms and rules are available at


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