Industry News

Breaking News: Facebook Rolls Out Changes To Privacy Settings

Kelly Ehlers | December 12, 2012 | 12:57 PM

Ah, Facebook has done it again! Today Facebook announced they will be rolling out changes to your privacy settings and activity logs.

If you have seen a “privacy shortcut” in the top-right corner of your Facebook page, it’s already happened to your page, but it’s OK! This blog post will walk you thorough the changes that are happening for your ‘personal’ and ‘brand’ pages. Here’s a quick rundown of everything you need to know to stay up-to-date and navigate the new changes.




Facebook Privacy:

The privacy changes take away the option to hide your profile from Facebook's search. It will also allow you to decide how much of your content you would like to share with individual subscribers, plus they added a shortcut to your privacy page (finally!). These changes are all applicable to your personal profiles, not your professional pages.

Facebook Activity Log:

This change will be very helpful for professional salon and brand pages. Activity logs will now outline every single activity on your page individually, and allow you to sort by the type (photo, video, posts about your page, etc.) archiving all the way back to the beginning of your Facebook page. This will be a big change for professional business pages as it will allow them to see how their content is being spread, allowing you to change your Facebook strategy where necessary.

So, that’s it in a nutshell! If you’re looking for an in-depth read on the new changes, go here: or here.

As always, feel free to contact me at: with any questions or comments.

Connect With Evoke Brand Strategies:

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Style Sync is an on-line social media training, personal branding and business education platform designed specifically for salon owners and stylists to help them magnify their image and multiply their results.

Style Sync, a division of Evoke Brand Strategies, is an on-line, subscription based social media training, personal branding and business education platform designed to help individual stylists and salon owners turn social media prowess into more clients and more money for your salon.


At Evoke Brand Strategies we develop digital, social and mobile strategies for salon professional, beauty, hospitality and entertainment brands. As branding and public relations veterans, yet early adopters of all things digital, we understand the importance of creating measurable, buzz-worthy campaigns that generate bottom-line results.

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