Industry News

DeLeon Promoted at Goldwell and KMS California

Jan Hillenmeyer | December 18, 2012 | 2:26 PM

Andrea DeLeon has been promoted to vice president of marketing for Kao USA Inc., Salon and will direct the marketing of all Goldwell and KMS California brands in the U.S. The announcement was made by Trevor Attenborough, president and general manager of Kao USA Inc., Salon.

“Andrea has made a number of significant and important contributions during her tenure including architecting every major launch in Kao USA Salon,” says Attenborough. “She is ideally suited to set the vision and drive the overall branding and marketing strategy for the company’s products in her new role. In addition, Andrea’s deep understanding of both domestic and international marketing will be an invaluable asset to us as a global company.”

DeLeon joined Kao USA in 2005. In her previous position of senior director of marketing, she oversaw the restages of KMS California and Goldwell Colorance. She also led initiatives to expand the overall marketing capabilities of both companies.

“I am excited to assume the role of vice president of marketing,” says DeLeon. “I look forward to working with our partner salons and distributors to build their business and ours with our exceptional Goldwell and KMS California brands.” Visit or


DeLeon Promoted at Goldwell and KMS California

Facebook Comments

More from Industry News

Hair Color Trends
Hair Color Trends

Teal To Big Chop To Tasteful Brunette Bob

Maggie Mulhern | February 8, 2017

When we saw this makeover on Instagram, we had to know more. Hairdresser Nicole Boccio of Cactus Salon and Spa  (@cactussalonsmithtown), Smithtown, New York, says "I had been doing a doubled processed blonde on Kelly Sampson for some time now. She came requesting 'mermaid hair'. She had 2 inches of level 5 roots." Here Boccio shares the details for this makeover.

Hair Color Trends Four session to silver
Hair Color Trends

MAKEOVER: Four Sessions To Silver

Maggie Mulhern | February 5, 2017

Kim Bruce (@themisfitblonde), co-owner of Monroe on Mane (@monroeonmane), Sturbridge, MA., specializes in blondes and hairdressing. "This guest has been a client of mine for almost a year now. It has taken four sessions to achieve our desired shade of silver blonde." Here Bruce shares the details for the transformation.

Hair Color Trends
Hair Color Trends

MAKEOVER: Basic Blonde To Purple/Lilac Melt

Maggie Mulhern | February 9, 2017

Marianne Lohr (@mannie_mak), a freelance artist based in Bethlehem,PA., says "My new client came in to see me because she was never happy with her blonde and how gold/yellow it was. She wanted to be an all over platinum blonde at first, but then had mentioned how she's always wanted to have purple hair. Her dream came true that day." Details here.

Load More