COLLECTION: Simply Beauty

Lauren Salapatek | January 3, 2013 | 11:47 AM
Photo 1 of 5
Hidden Upstyle
Photo 2 of 5
Long and Textured
Photo 3 of 5
Modern Undercut
Photo 4 of 5
Ball Upstyle
Photo 5 of 5

Carl and Belinda Keeley of Australia’s Chumba Concept Salon conceived their Barely There collection as a minimalist expression of hair beauty. "My goal was to present a clean, simple and elegant collection expressing understated beauty," says Carl. Belinda, the colorist for this collection said the colors were designed to appear minimal in line with the collection's intent.


“We call this our ‘Nifty Upstyle’ created with wave texture set, then pulled back invisibly to create the upstyle. The color is an all-over melting golden cream blonde.”


"Creative color application was used to highlight feature sections of hair. But at the same time the holistic look is one of lush texture and substance."


“This is when long hair becomes short with a simple tuck away, creating volume and elegance. This style was complemented by freehand and balayage with color highlighting the face.”


“This look was created using Kevin.Murphy Resort Hairspray to enhance natural wave and texture. The hair was then loosely wrapped around a large tong to create volume. Freehand balayage was used to highlight the texture with highlights from gold into amber.”


Hair: Carl Keeley

Color: Belinda Keeley

Photography: Andrew O'Toole

Make-up: Kylie O'Toole

Fashion styling: Leticia Dare

Facebook Comments

More from Portfolio


2017 TIGI Collection: SHIFT

Lauren Salapatek | March 8, 2017

The 2017 TIGI Collection: SHIFT, shows a changing mood in hairdressing and coloring, embracing natural texture and creating personalized, distinctive styles. Eight new cuts and colors have been created to inspire the creation of forward-thinking looks for the contemporary client.


Michael Haase's Shield Collection

Lauren Quick | March 1, 2017

Wella Top Artist and Salon PlatinumBlack owner Michael Haase completely produced his latest collection, Shield, from hair to makeup to styling and photography. The looks were inspired by how light reflects on metal during various times of the day and night.

Load More