Industry News

PBA Offers Complimentary Social Networking Webinars

Anne Moratto | January 7, 2013 | 10:46 AM

The Professional Beauty Association (PBA) is hosting a four-part complimentary webinar series starting February 2013 and running through March 2013 on key aspects of professional social networking.  Topics will include changes to Facebook, Twitter and Youtube, to engaging employees and managing your online reputation; salon/spa professionals will learn to navigate the ever-changing world of social media to maintain a thriving online presence. The four online sessions are 75 minutes each and include a moderated Q&A portion. A certificate of completion is available for those that take part in all four sessions. Webinars include:

 Social Networking for Salons | The NEXT Level

Guest Host: Kelly Ehlers, President of Evoke Brand Strategies

Date & Time: February 11, 2013, 12:00 p.m. EST

Learn how to build successful long-term social media strategies and campaigns that utilize employee strengths while meeting marketing goals and increasing clientele.

Facebook for Business | Is it Working?

Guest Host: Abbie Fink, Vice President of HMA Public Relations

Date & Time: February 25, 2013, 12:00 p.m. EST

Facebook is a great personal tool, but is it an effective business platform? Learn how to properly use Facebook as a long-term marketing tool to strengthen brand recognition and promote your business.

Claim, Curate and Conquer; Managing Your Online Reputation

Guest Host: Kathleen Turpel, Owner of Imaginal Marketing Group

Date & Time: March 11, 2013, 12:00 p.m. EST

Don't stop at just creating social media profiles, make them work for you! Each webpage must be cultivated and maintained to ensure success. Learn how to manage negative reviews, increase positive reviews and improve search rankings and editorial coverage.

Maximize Engagement with Pinterest, Instagram, Youtube and More!

Guest Host: Nina Kovner, PassionSquared

Date & Time: March 25, 2013, 12:00 p.m. EST

Utilizing numerous sites increases exposure and brand awareness for your business. Learn the importance of using multiple platforms.

For more information and to register, visit

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