Industry News

Brand New Year, Brand New Door, Brand New Brand

Bonnie Bonadeo | January 8, 2013 | 9:44 AM

Have you ever walked into a room for a specific reason, only to completely forget why you went in that room? It turns out that doors, themselves, are partly to blame for these strange memory lapses.  Psychologists at the University of Notre Dame have discovered that passing through a doorway triggers an "event boundary" in the mind that separates one set of thoughts and memories from the next. Their studies show that the brain literally files away the thoughts you had in the previous room and prepares a blank slate for the new room. Now we know why we walk back in the room where we came from to remember why we went there in the first place.

Brand New Year, Brand New Door, Brand New Brand

So imagine that today you can walk through your business door and it is a blank slate for you to let go of all the past and recreate a new future.  Look at your business with a whole new approach, decide that this year is the year to learn and be trained on the skills to be a better leader or technical professional. Believe that you can rebrand the vision you had years ago about why you wanted to be an entrepreneur or a beauty professional.  Release past hurts or feelings about the people you work with and make extra efforts to create a prospering culture that thrives in 2013.  Imagine you can walk through Brand New Doors and create the BRAND new U.


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