Industry News

Salons Battle in El Paso

Carlos Valenzuela | January 8, 2013 | 10:17 AM

Looking to escape the January tristeza? There’s a bit of “que pasa?” right after the busy holidays, isn’t there? Nothing perks the espirito like amicable competition. Here’s a shake it up idea from the El Paso dinamicos beauty professionals:Salons Battle in El Paso

Jessica Bustamante-Soto, a trendy peluquera and Joico educator from El Paso,TX, recently showcased six local salons in a “total look” competition for the El Paso consumer. Jessica teamed up with local producer Allen Bochmeyer, aka “DJ Popeye,” and David Madrid, to stage an event for over 500 beautiful attendees to view the salon battle,dance, and party until 4:00 AM. Cuidado con El Paso: practice your moves and wear your spinning zapatos, it’s a happenin’ place!




Six El Paso salons and one school had exactly 10-minutes to impress judges Dwight Miller and Charlet Pelissier-Riddell from Salon Santa Fe, Martin Chairez, Joico Educator for Latin America, Robert Josef Jendrzejczyk from Robert Josef Studio, Dallas, and, yours truly. We saw amazing classic, trendy and avant-garde looks throughout the evening. It wasn’t facil, at one point you could cut the energy with a cuchillo, but, in the end, a very close vote gave Bali Salon and Spa the nod. Congratulations!

Buena suerte comes in dos, because the event inspired Christopher Jones, director of Another Kind of Hero, a reality series on ABC- El Paso,spotlighting everyday Latino lives, to invite Jessica and fab makeup artist Vanessa Camarena to create avant-guard hair and makeup looks for the series.

“Dream big and never give up on your dreams. Nothing comes easy; it is only over time that dreams really shine. Cultivate your talent, because when you have talent, there is nothing you can’t succeed at,” is Jessica’s motto. We look to great creatividad from the team of Jessica, Vanessa, DJ Popeye, and David in the near futuro.

Carlos Valenzuela 

Related Topics:
Facebook Comments

More from Industry News

Salon Business News
Salon Business News

The Millennium Experience Will Welcome Non-Millennium Clients For the First Time in 2017

Elizabeth Jakaitis | October 21, 2016

For the first time in its 16-year history, The Millennium Experience will open its doors to all industry professionals. Hosted by Millennium Systems International, the annual conference will include hair shows and inspirational speakers, aimed to celebrate the future of the industry and to inspire attendees to try new strategies that will benefit their brands.

Industry News
Industry News

New Brand Jirano Beauty Addresses Textured Hair Needs With Organic Ingredients

Elizabeth Jakaitis | October 20, 2016

Jirano Beauty is a new hair care line designed specifically for those looking for naturally defined curls, and to address the concerns unique to women with curly, textured hair. The coconut-oil based range is founded by twin sisters Jane and Jedi Nyachiro, with products based on traditional family recipes from their native Kenya that have been passed down through generations.

Load More