Industry News

Wella Debuts Trend

Alison Alhamed | January 8, 2013 | 12:41 PM
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The evening’s hairdressers pose with the models interpreting the Wella trends. From left: Allegra trend, Brenton Lee, Kathryn Hornick, Echo trend, Shirley Gordon, Fusion trend (salon friendly), Fusion trend (avant garde).
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Team I.C.A.N. member Brenton Lee interprets the Allegra trend from Wella’s The Sound of Color.
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The board of Cosmetologists Chicago accepts a donation from Wella Professionals to help victims of Hurricane Sandy.
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Wella’s Fabio Sementilli interprets the Decibel trend on stage, and gives advice to students about maintaining a professional appearance and attitude at all times.
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Guest artist Shirley Gordon creates the Fusion trend on stage using hair pieces, extensions and cushioning.
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THE EVENT: Cosmetologists Chicago’s (CC) “First Mondays” holiday educational seminar featuring the U.S. debut of The Sound of Color, Wella Professional’s annual trends released at Trend Vision.

THE DETAILS: Wella Creative Director Fabio Sementilli hosted the evening of inspiration, which included a night of giving with all proceeds from the event, including donations, going to Hurricane Sandy salon victims. Stage presentations were made by Team I.C.A.N. stars Kathryn Hornick and Brenton Lee, and special guest artist Shirley Gordon. A highlight of the evening was when Sementilli himself stepped on stage to demonstrate a trend.

THE LAST WORD: “Cosmetologists Chicago is proud to continually bring high-caliber talent to our members and professional friends,” said CC President Joseph Cartagena. “Fabio and Shirley’s innovative style, coupled with their strength in mentoring the next generation of stylists, is something that inspires us all.” CC will continue to host monthly educational events throughout 2013. Known as “First Mondays,” they pay homage to the CC tradition of educating salon professionals for more than 100 years.

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