Close
Expert Advice

HOW TO: Blonde, Brunette, Red With Beth Minardi Signature Color

Alison Alhamed | January 9, 2013 | 2:05 PM

Sherry Ratay, owner of Florida’s Salon Ratay, is also a renowned colorist and educator who teaches nationally as a Minardi Artistic Colorist. She created these finishes to showcase how colorists can develop results that enhance a client’s existing look, rather than giving her a complete makeover. Using the newly launched Beth Minardi Signature color, which features 56 dimensional, high-shine shades.

HOW TO: Blonde, Brunette, Red With Beth Minardi Signature ColorRed on Red
Model Taylor’s Natural level 3 hair was previously 80-percent highlighted to an orange/yellow.
Step 1: Fill hair with BMS liquid (Beth Minardi Signature shade) 1 ½ oz 6CG + 1 ½ oz 8C + 3 oz of 5 volume developer.
Step 2: Process for 10 minutes under heat and 10 minutes at room temperature, shampoo hair and dry.
Step 3: Alternate lowlights with these four formulas.
•    Joico Chrome 2oz RC6 + 1oz RB4 + a touch of RO with Activator
•    Joico K-Pak 7XR +  20-volume developer
•    BMS (Beth Minardi Signature shade) 6RC + 20-volume developer
•    Equal parts of Joico Orange and Red Intensifiers
Step 4: Process for 45 minutes, shampoo hair and dry.
Step 5: Glaze with BMS liquid 1oz 4RR + 1oz 8C + 2 oz 5-volume developer. Process for 10 minutes.

HOW TO: Blonde, Brunette, Red With Beth Minardi Signature Color

Lit From Within
Model Alyssa’s Natural level 5 hair was taken to a healthy, shiny result with a natural finish.
Step 1: Alternate highlights with these three formulas
•    BMS 2 oz 12 Ice + 2 oz 20-volume developer
•    BMS 2 oz 10BB + 2 oz 20-volume developer
•    BMS 2 oz 9 Ice + 2 oz 20-volume developer
Step 2: Process for 45 minutes, shampoo and towel dry
Step 3: Glaze entire head with BMS liquid 3 oz 10G + 3 oz 5-volume developer. Process for 10 minutes.

 

HOW TO: Blonde, Brunette, Red With Beth Minardi Signature Color

Blonde on Blonde
Model Chrissy’s Natural level 5 hair, which floated up to a Level 8 in the front, was enhanced with a combination of Vero Lights and BMS.
Step 1: Highlight with Joico Vero Lights + 20-volume developer, lifting to pale yellow.
Step 2: Lowlite with Joico 1 oz G6 + 1 oz 9BG + 2 oz 5-volume developer
Step 3: Shampoo and towel dry.
Step 4: Glaze with 1 oz Joico Chrome B9 + 1 ½ oz Activator. Process for 10 minutes.

 

 

VIDEO: Watch Ratay demo the mixing and application of the color, along with befores and afters!

Facebook Comments

More from Expert Advice

Your Little Guide for BIG Spring Promotions

April 5, 2017

Do you dread thinking of new ways to reinvent promotions and special occasions? How many times a year can you discount the same service, the same way, without your clients becoming accustomed to a “holiday promotion”? Fortunately, the abundance of springtime holidays and special occasions allows for a variety of fresh ways to delight your customers.

Expert Advice
Expert Advice

Why Professionals SHOULD Sell Retail Products

Maggie Mulhern | February 28, 2017

It has been a problem in our industry for years - retailing. Many salon pros have trouble seeing beyond the artistry and find it difficult to sell products to their clients. In this brief video Cody Fullerton of Living Proof confronts the situation and shares why salon pros should encourage their clients to buy products to maintain their hair between salon visits.

Load More