Industry News

ISSE Long Beach: A Latino Guide

Carlos Valenzuela | January 21, 2013 | 9:33 AM

This weekend I head to the port of Long Beach for the first spin of the show season, the International Salon Spa Expo. I don’t know about you, but unless I make a plan, when I get to an expo the tide carries me away. I wind up not seeing, learning, and meeting the people I wanted. So, here is my attack plan for the weekend:

ISSE Long Beach: A Latino Guide Sunday, the 27th

I fly in from Arizona @ 9:01 on US Airways, I wonder how many of us will be on that flight? Would love to say hello or meet you, if so. Drop off bags at hotel, and since I already purchased my tickets online, (have my confirmation number) I hope to rush through the entrance mechanics. 

 Once at the Convention Center here is the route I will follow,
feel free to hang with me, we can chat up the looks...

9:30 AM “2013 Latino Collection” by Anthony Padilla and Joaquin Regalado: an explosion of shape, color and style: Room: Stage Right.

9:30 AM “From Conception to Realization” with Steve Elias, a NAHA winner and editorial stylist teaching how to create that perfect photo shoot. Room 204 (repeats on Monday 9:30 Room 204)

10:00 AM “Hair Extension Certification” with Ruben Martinez. Get certified as an extension specialist and learn a variety of methods. Room 101B

 2:30 PM “The Comb” with Joaquin Regalado, learn how to use your comb in a new, revolutionary way for precision cuts. Room 102C

 2:00 PM “The Bombshell” with Steve Elias, this hands on workshop is worth every penny to learn how to create styles from Monroe to Bardot. Room 201B

 Sunday night dinner: I will try and squeeze into Opera Restaurant about a block away from convention center. Everyone is there. ;-)

 Monday, the 28th

6:00 AM A 30-minute walk around the bay.

 9:30 AM “From Conception to Realization” with Steve Elias, a NAHA winner and editorial stylist teaching how to create that perfect photo shoot. Room 204 (also Sunday @ 930AM)

12:00 PM “Intro to Extension Methods” with Ruben Martinez, Learn the basics of three methods. Room 203C

1:30 PM “The Art of Hairstyling” with Julian Macias, from Chihuahua, Mexico. Learn to create art and fashion with simple techniques from building foundation to cultivating texture. Room: Center Stage

 2:00 PM “Bridging the Gap” with Gustav Mendoza. Learn to become proficient with clippers and achieving the perfect taper. Room 203A

 2:00 PM “3-D Mixed Media” Nail Technology with Mireya Cardona. Learn how to paint 3-D flowers. Room Arena 7

2:00 PM “The Edwardian Era” with Steve Elias. Can’t get enough of Downton Abbey’s tea dresses & styles. Join the club and this hands on workshop to learn how to create them. Room 201B

3:30 PM “Advanced Color Cutting” with Raul Martez. Learn to apply three different color tones in one application for amazing results. Room Stage Right

4:30 Farewell cocktails somewhere with my show mates. And, off to the airport around 6:00 PM.

I will be posting show photos on Twitter @getcarlos01  (follow me).
Or Facebook

 Hasta la vista...

 Carlos Valenzuela is a Latino market consultant, author of i-Fabulous Life Skills, cosmetologist, educatorand motivational speaker.
Contact Carlos at [email protected]

Facebook Comments

More from Industry News

Hair Color Trends
Hair Color Trends

Teal To Big Chop To Tasteful Brunette Bob

Maggie Mulhern | February 8, 2017

When we saw this makeover on Instagram, we had to know more. Hairdresser Nicole Boccio of Cactus Salon and Spa  (@cactussalonsmithtown), Smithtown, New York, says "I had been doing a doubled processed blonde on Kelly Sampson for some time now. She came requesting 'mermaid hair'. She had 2 inches of level 5 roots." Here Boccio shares the details for this makeover.

Hair Color Trends Four session to silver
Hair Color Trends

MAKEOVER: Four Sessions To Silver

Maggie Mulhern | February 5, 2017

Kim Bruce (@themisfitblonde), co-owner of Monroe on Mane (@monroeonmane), Sturbridge, MA., specializes in blondes and hairdressing. "This guest has been a client of mine for almost a year now. It has taken four sessions to achieve our desired shade of silver blonde." Here Bruce shares the details for the transformation.

Hair Color Trends
Hair Color Trends

MAKEOVER: Basic Blonde To Purple/Lilac Melt

Maggie Mulhern | February 9, 2017

Marianne Lohr (@mannie_mak), a freelance artist based in Bethlehem,PA., says "My new client came in to see me because she was never happy with her blonde and how gold/yellow it was. She wanted to be an all over platinum blonde at first, but then had mentioned how she's always wanted to have purple hair. Her dream came true that day." Details here.

Load More