Industry News

Hairdreams, The Doves Announce "Barbie Gets Glamorous" Winners

Anne Moratto | January 21, 2013 | 11:36 AM

Hairdreams, The Doves Announce "Barbie Gets Glamorous" Winners Hairdreams hair extensions announced the winners of the Glam Your Barbie Campaign that launched in December in The Doves Studio in Santa Monica to help benefit The American Red Cross in Hurricane Sandy recovey efforts.  The salon staff glamorized their individual Barbie dolls using Hairdreams hair extensions and outfitted the dolls with their own designs. 

The following top three winners were awarded cash prizes from Hairdreams:

Hairdreams, The Doves Announce "Barbie Gets Glamorous" Winners 1st Place $500: Christopher Dove,2nd Place $250: Chris Rosario,3rd Place $100: Melissa Felix.

“We are very excited to have reached more than half a million stylists and consumers with the Barbie Glam Campaign,” explains Christopher Dove.  “Besides being a great in-salon competition with great prizes that motivate the stylists it also brings clients into the salon for voting creating increased overall awareness of salon.”

Those who voted for their favorite Barbie were also winners.  Bonnie Radford in Los Angeles, won a $2,000 Hairdreams makeover at The Doves Studio, Santa Monica.

The auction for the Barbies to benefit The American Red Cross and its recovery efforts for Hurricane Sandy continues within the salon through the end of January. 

Hairdreams, The Doves Announce "Barbie Gets Glamorous" Winners

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