Industry News

Farouk Systems Promotes Two to Business Development

Jan Hillenmeyer | January 29, 2013 | 2:58 PM

Farouk Systems has announced the promotions of Sonya Douet and Farah Faulkner to the newly created positions of directors of business development. The announcement was made by Stuart Feldshon, senior vice president of sales.

“It is a pleasure to reward two dedicated Farouk Systems members to this newly created position,” said Feldshon. “We are excited to add this extra level of support to our distributors.”

Andre Chiavelli, executive vice president of global corporate strategy, said, “Our strategy is to create a new level of management to give our great team the opportunity to move up as their talents continue to excel.”

According to Basim Shami, CEO of Farouk Systems, “Farah and Sonya have done so well in their positions, we are confident in our decision to enhance their roles within the company to provide our partners, BSG and SalonCentric with the best merchandising support possible.”

Douet will be leading the development of BSG/CosmoProf in North America and Faulkner will be taking over the SalonCentric account. They will both report to Feldshon. Visit



Farouk Systems Promotes Two to Business Development

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