Event Coverage

FASHION WEEK: DiMaggio at Timo Weiland, Fall/Winter 2013

Maggie Mulhern | February 7, 2013 | 9:47 PM

Joseph DiMaggio used the new L'Oreal Professionnel TRUE GRIP to create his "Feminine Tomboy" for the Timo Weiland F/W 2013 collection shown in New York today at Mercedes Benz Fashion Week. "It's an effortless, look," he told Modern as he put the finishing touches on a model. "She is that girl who just wants to relax after an intense work week. It's a beach wave...but a beachy wave isn't necessarily curly."

It's amazing how much work goes in to creating the movement. DiMaggio and his team generously apply a combination of True Grip (a voluminzing texturizing powder) blended with Volume Expand from roots to ends. After some prepping, sections are pressed in S waves (Joseph uses the Epic ONE iron). More True Grip is placed thoughout the hair, concentrating from mids to ends.

"Keep it simple," says DiMaggio. "Not so glam...."

Here are 2 videos.  The first is DiMaggio breaking down the look, and the second is the full Timo Weiland show, from start to finish....from my seat.

Related Topics:
Facebook Comments

More from Event Coverage

Event Coverage In the exhibit hall, demonstrations were performed during the networking breaks and lunch.
Event Coverage

Hair+ Summit 2016: Day 2

Jamie Newman | October 19, 2016

Day two dove into the specifics of textured hair, how to consult a clients and how to market hair restoration services. Attendees were also able to choose a path for part of the day that focused either on medical and surgical solutions or extensions, wigs and hair system options.

Event Coverage Marsha Scott of Marsha Scott's Hair Loss Clinic for Women demonstrates the ease of appling a hair piece on a client.
Event Coverage

Hair+ Summit 2016: Day 1

Jamie Newman | October 16, 2016

MODERN SALON MEDIA hosted its first educational summit at the Hilton Atlanta Northeast in Atlanta October 16 and 17, the Hair+ Summit. The HAIR+ Summit is the only immersive hair loss education event created by salon professionals for salon professionals.

Nail Care
Nail Care

CND Hosts I Heart CND Event in Boston

October 6, 2016

The event featured meet-and-greets CND Co-founder & Style Director Jan Arnold and CND Brand Ambassador Kieu-Chinh,Winnie Huang, winner of NAILS Next Top Nail Artist Season 3, and Tan Nguyen, winner of VietSALON’s Nail Artistry Competition.

Load More