Event Coverage

FASHION WEEK: DiMaggio at Timo Weiland, Fall/Winter 2013

Maggie Mulhern | February 7, 2013 | 9:47 PM

Joseph DiMaggio used the new L'Oreal Professionnel TRUE GRIP to create his "Feminine Tomboy" for the Timo Weiland F/W 2013 collection shown in New York today at Mercedes Benz Fashion Week. "It's an effortless, look," he told Modern as he put the finishing touches on a model. "She is that girl who just wants to relax after an intense work week. It's a beach wave...but a beachy wave isn't necessarily curly."

It's amazing how much work goes in to creating the movement. DiMaggio and his team generously apply a combination of True Grip (a voluminzing texturizing powder) blended with Volume Expand from roots to ends. After some prepping, sections are pressed in S waves (Joseph uses the Epic ONE iron). More True Grip is placed thoughout the hair, concentrating from mids to ends.

"Keep it simple," says DiMaggio. "Not so glam...."

Here are 2 videos.  The first is DiMaggio breaking down the look, and the second is the full Timo Weiland show, from start to finish....from my seat.

Facebook Comments

More from Event Coverage

The Grand Prize Winner, Jessica Warburton

Bio Ionic Crowns a New Style Awards Winner

Anne Moratto | April 25, 2017

Celebrating the artistry of hairdressing with a social media and onstage styling challenge, Bio Ionic chose their 2017 Style Awards winner at Club Avalon in Hollywood on April 23, 2017. The winning look featured a punk Disney princess, with long, textured pieces and her wardrobe was inspired by Warburton’s idol, filmmaker Tim Burton.

Event Coverage
Event Coverage

Intercoiffure Nouveau Top Ten Finalists Announced

Maggie Mulhern | March 3, 2017

MODERN would like to congratulate the Top Ten finalists in the 2017 Intercoiffure Nouveau Creative, Cut, Color, and Texture Contest. These artists, all working at Intercoiffure member salons, were asked to to submit a dynamic haircut and texture displaying versatility and creativity with distinct color as a vivid component of the overall look. Learn more here.

Load More