Industry News

JOICO to Launch Interactive Training, Award Prizes

Anne Moratto | February 11, 2013 | 7:41 PM

JOICO to Launch Interactive Training, Award PrizesJoico’s new JET program (Joico Education Technology) takes a page from the world of fun – and addictive –   interactive gaming.  The Joico JET program is dedicated to improving product knowledge at the first tier of influential product experts: retail sales professionals. When consumers decide what to buy the last person they consult, the one at the point of decision is the retail sales professional.

 The Joico JET platform builds effective product knowledge in retail sales professionals with highly effective, online training services. Designed as a fun and interactive, on-line learning platform, Joico JET is meant to encourage Joico education and training via engaging bite-sized learning modules designed to graduate Joico store employees, DSCs and educators through various product-focused learning modules easily accessible on-line, through either their home or office PC.

 “In our industry, it’s really a small group of influential product experts that affect almost all consumer purchase decisions. They’re the retail sales professionals at your favorite store, employees of the company that makes products you love, or the people whose livelihood depends on the quality of products they use every day,” says Angelia Polsinelli, Sr. Director of North American Education for Joico/ISO/Minardi, and spearhead for this new program. “When deciding what to buy, consumers want these trusted experts - armed with deep product knowledge that comes from effective training and first-hand experience - to guide them to the products that are best for them, and JET will help train and continuously support them to truly be these experts.”

 Users receive prizes for completing each training learning module, and daily active users are automatically submitted in quarterly grand prize drawings. With this simple yet engaging tool, members receive the benefit of becoming product experts, leading to better sales, as well as wealth of prizes and give-a-way incentives, just for learning about Joico products.

 Joico JET launches in March first to personnel at stores, and district sales consultants for BSG as well as Armstrong McCall, State Beauty, Peerless, Emiliani, Paramount and others. The program launches to National Accounts later in the summer.

 Contact Angelia Polsinelli at

Related Topics:
Facebook Comments

More from Industry News

Salon Business News
Salon Business News

The Millennium Experience Will Welcome Non-Millennium Clients For the First Time in 2017

Elizabeth Jakaitis | October 21, 2016

For the first time in its 16-year history, The Millennium Experience will open its doors to all industry professionals. Hosted by Millennium Systems International, the annual conference will include hair shows and inspirational speakers, aimed to celebrate the future of the industry and to inspire attendees to try new strategies that will benefit their brands.

Industry News
Industry News

New Brand Jirano Beauty Addresses Textured Hair Needs With Organic Ingredients

Elizabeth Jakaitis | October 20, 2016

Jirano Beauty is a new hair care line designed specifically for those looking for naturally defined curls, and to address the concerns unique to women with curly, textured hair. The coconut-oil based range is founded by twin sisters Jane and Jedi Nyachiro, with products based on traditional family recipes from their native Kenya that have been passed down through generations.

Load More