Industry News

Gelish Nails E!'s Grammy Nail-Off Challenge

Anne Moratto | February 12, 2013 | 11:43 AM

Katy Perry, Jennifer Lopez, Florence Welch and Janelle Monae all sported especially newsworthy manicures at the Grammy Awards but pre-show, there were some stars vying for another competition, this one for best song-inspired manicure design. Using Gelish products, manicurist Melissa Bozant created a “Sexy and I Know It” set of nails, paying tribute to the song by by pop group LMFAO.Gelish Nails E!'s Grammy Nail-Off Challenge

The “Nail-Off” challenge, which was a segment created for “E!’s Live Countdown to the Grammy Awards”, featured a total of three celebrity manicurists who did their best to “out-mani” each other. Each manicure was inspired by a Grammy nominated song/artistic/album. The manicurists then transformed the nails of three lucky audience members and within the hour of the countdown, they revealed their “mani-masterpieces” at the end of the show.

Bozant chose to work with Gelish® because “she knew that with the amount of time in which she was provided, she would have to work with a product that worked as quickly as her.” Gelish® was her solution because it dries in only 30 seconds under the Gelish® 18G LED light. She knew that by using Gelish®, she wouldn’t have any issues with smudging. Bozant stated that the look was “fun and outrageous” just like the song.

Related Topics:
Facebook Comments

More from Industry News

Salon Business News
Salon Business News

The Millennium Experience Will Welcome Non-Millennium Clients For the First Time in 2017

Elizabeth Jakaitis | October 21, 2016

For the first time in its 16-year history, The Millennium Experience will open its doors to all industry professionals. Hosted by Millennium Systems International, the annual conference will include hair shows and inspirational speakers, aimed to celebrate the future of the industry and to inspire attendees to try new strategies that will benefit their brands.

Industry News
Industry News

New Brand Jirano Beauty Addresses Textured Hair Needs With Organic Ingredients

Elizabeth Jakaitis | October 20, 2016

Jirano Beauty is a new hair care line designed specifically for those looking for naturally defined curls, and to address the concerns unique to women with curly, textured hair. The coconut-oil based range is founded by twin sisters Jane and Jedi Nyachiro, with products based on traditional family recipes from their native Kenya that have been passed down through generations.

Load More