Maintaining the condition and integrity of the hair is one of the reasons Rusk's Global Artistic Director Gerard Caruso has a loyal and hair healthy clientele.

"It's such a simple add on," says Caruso, owner of Salon G of Hackensack, NJ. "Especially when a client has had multiple chemical applications...this allows the salon professional to maintain the porosity, shine and manageability of the hair."

At a recent photo shoot for an upcoming issue, Caruso applied Rusk's Hydrate conditioning treatment along the lengths of the hair during the color retouch. "It not only protects the hair during the color service, but maintains the longevity of the condition of the hair."