THE EVENT: Miss USA 2013, sponsored by Farouk Systems, Las Vegas, Nevada, June 16, 2013

THE DETAILS: As presenting sponsor, Farouk Systems was given the opportunity to bring the CHI team backstage to create Beauty Queen finishes on the 51 contestants, as well as several of the judges and guests. While there was one bob, one crown placed bun and one head of outrageous beautiful corkscrew curls, the remaining contestants requested long waves or curls, with volume coming at the root and crown. The texture was created with either of the two irons introduced at the show: The CHI ARC,  a rotating curling iron or the G2, the newest flat iron offered by CHI. (Check out our backstage reports from Rocky Vitelli as well as a CHI ARC demo from Tammy Mixon.)

THE RED CARPET: One of the highlights for Modern Salon Media was the opportunity to interview the celebrities invited to walk the red carpet before the show. Although told we could ask just one question, it turns out OUR question was one that excited many of those who came to the Modern microphone. Make sure to go to our website to learn more and hear “shout outs” when we asked “Who does your hair”? Our favorite answers came from Jersey Shore DJ Pauly D., Christina Milian, NeNe Leakes, The Biggest Loser’s Bob Harper, Nikki Bella, Dancing With The Stars Lindsay Arnold and CBS News Correspondent Mo Rocca.

IS THE SPONSORSHIP WORTH IT? Yes…for so many reasons. In addition to providing an outlet for the talented CHI artists and introducing the products and new launches to world, there is an altruist reason to sponsor Miss USA and all the other pageants and programs supported by Farouk Systems. Check out the video interviews here to learn more from Farouk Systems CEO  Basim Shami.

AND THE WINNER IS: Miss Connecticut was crowned Miss USA 2013. The medium brown beauty sported classic long waves from a side parting with caramel highlights, stemming from a side parting. The  volume came courtesy the CHI ARC and BioSilk Volumizing Therapy Texturizing  Powder. The fan favorite will now represent the USA at the Miss Universe competition in Moscow on November 9.

THE LAST WORD: Mary Wilson, Vice President of Marketing, was thrilled with the results and thrilled that Farouk Systems is working to empower women through beauty. “This is our 9th year,” she says. “We recognize that this is about confident beauty as a way to lead young women. It’s a philanthropic outreach in our effort to lead and build women in a positive way."

These three videos offer Miss USA overviews from Basim Shami, Farouk Systems CEO, Mary Wilson, Vice President Marketing and CHI artist Albert Luiz who has been working backstage at Miss USA for the past 9 years.