By Kelly Ehlers | Updated: 08/02/2013 1:43:00 PM
In today’s socially-connected society, it is still somewhat of a surprise to me that not all salons are utilizing social media to outreach and connect with their clients. If that’s you, it’s OK! After all, you know the saying ‘better late than never,’ right? The same applies to social media, however starting from ‘social’ scratch on Facebook can be intimidating.
By posted by Joyce Alverio | Updated: 08/01/2013 1:53:00 PM
The Matthew Morris Salon in Denver, Colorado, offers five levels of hairdressers to its clientele. Each level is based on talent, experience and expertise. The photoshoot for this cover was created by salon owner Matthew Morris and five Level 2 hairdressers, each with an eye to Level 3. Reaching Level 3 requires intense creativity, including portfolio building, story boarding and presentation.
By posted by Joyce Alverio for Michele Musgrove | Updated: 07/31/2013 3:30:00 PM
The MODERN editorial team just got back from spending a long weekend with the professional beauty industry in Las Vegas. We were busy covering and participating in Cosmoprof North America, the City of Hope “Spirit of Life” reception, the North American Hairstyling Awards and the Beacon program for future professionals.
By David Maderich | Updated: 07/30/2013 4:03:00 PM
Lately, my makeup clients have been asking me about primers. It seems you can’t open a magazine or go to the cosmetic counter without being bombarded with primers of all sorts and sizes for the eyes, lips and face.
By Jeffrey Paul | Updated: 07/26/2013 2:21:00 PM
A lot of your clients may think hair is dead. They wonder why we need to consume certain vitamins said to have a profound effects on the health of our hair, or they come to terms with solutions that have an effect on the appearance of our dead hair, so that is looks alive and beautiful.
By Lauren Salapatek | Updated: 07/23/2013 12:05:00 PM
PHOTO SUBMISSION SPOTLIGHT ARTIST! Recently, I received a photo submission from Adeline Hutmacher, from Embellir Total Image Salon in Toledo, Ohio. She created this beautiful subtle ombre look with pink, purple and blue highlights...see how she created the look inside.