What’s new? Even clients who don’t ask this classic question out loud each time they sit in your chair expect you to answer it. You are their source for new: new looks, new trends, new style, new color, new everything that affects their personal image. You are their “new” authority in beauty.
As always, MODERN and the leading educators and celebrity stylists we engage are here to help you start the new year strong, with fresh approaches, products and ideas to serve your clients. Explore this issue and be sure to connect with us (and each other) on all of MODERN’s digital communities— modernsalon.com, MODERN’s Style Watch Daily e-letters and our salonspecifi c, market-leading social networks on Facebook, Instagram, Pinterest, YouTube and Twitter—for inspiration and the education to back it up. We post new content and techniques every day, on every platform.
MODERN’s Executive Editor Alison Shipley directs this constant stream of social media team coverage, along with coordinating and editing our features, step-by-step education and other core content in the magazine. I asked her to summarize “what’s new” from our guest artists this month, and her answer was resoundingly “the classics.” Reinventing what’s old is truly new. Again.
We commit to the classic-but-new theme with Beginning Big, our cover story from contemporary celebrity colorist Kiyah Wright, whose ode to the past features new formulations and application techniques with Clairol Professional’s Classic Collection, a new line inspired by 16 popular classic liquid shades.
Switching gears, the vibe goes vintage and masculine with Confident and Cool from Vaughn Acord. The collection and the new V76 by Vaughn men’s line is inspired by “muscle cars, the Blues and Elvis,” timeless classics, all.
Vintage will big in beauty in all categories, by the way, MODERN sources predict. Watch for impact in both styling and in product packaging and promotion.
Finally, what’s more classic than sex appeal and Hollywood glam? Sexy Hair’s Rafe Hardy delivers Tri-Texture, his interpretation of red-carpet staples of waves and texture, made new with modern detailing.
The New Year happily brings a new show season and opportunities to experience these and other emerging trends, products and tips. MODERN will be in full force at Long Beach’s International Salon and Spa Expo, Chicago’s America’s Beauty Show and more, and covering all the red carpet and awards show news, too.
And, stay tuned. We have our own new (and VERY exciting) things lined up for you this year, too. MODERN’s “Healthy Hairdresser” initiative is just one—watch for our Healthy Hairdresser Tuesday e-letters launching this month. Sign up at modernsalon.com/eletter. We’re committed to helping you enjoy a happy, healthy 2014 and to keeping your classic skills sharp and designs looking modern and new!
To your beauty and success,
Associate Publisher and Editorial Director