FASHION WEEK: Backstage with Moroccanoil at Alexandre Herchcovich

By Alison Alhamed | 09/08/2012 10:17:00 PM

 

Backstage at Alexandre Herchcovich is just as much fun as front of house--and that's because lead hair Antonio Corral Calero is an artist who loves to create a warm atmosphere even in the most stressful situations (like Fashion Week!).

For Herchcovich, Calero created beautiful, sexy, flowing styles that were textured to look as if the models had woken up Sunday morning with their Saturday night hair. To create the effect, Calero used Moroccanoil Treatment, new Moroccanoil Volumizing Mousse, Moroccanoil Root Boost (available in February 2013), Luminous Hairspray Strong and Glimmer Shine Spray.

"Alexandre was very inspired by Boy George's Culture Club--very '80s," Calero says. "We wanted to come up with a look that was '80s, but more simple. So we designed a straighter look with a broken wave midstrand. It's all about soft, natural hair--but also quite sohpisticated. As the girls will be wearing hats and bandanas as accessories, we wanted the hair to also be an accessory."

 

 

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ABOUT THE AUTHOR: Alison Alhamed

Alison Alhamed, Editor in Chief of Modern Salon Magazine | Editor of First Chair

Since July 2008, Alison has worked across all brands under the MODERN SALON Media umbrella, including MODERN SALON, SALON TODAY, FIRST CHAIR and MODERN SALON TV. Alison’s passion for the beauty industry grew even deeper after she enrolled in beauty school, working as an editor by day and a student by night. Alison earned her cosmetology degree from Pivot Point International in Bloomingdale, Illinois, in May 2011.

You can find Alison on Google+ or e-mail her at aalhamed@vancepublishing.com.

 


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