Dozens of bloggers and members of the press were invited to attend an inspiring and exciting event held last night at the Rivington Hotel in NYC. KMS California introduced its new look and 12 new products to show the freedom of styling in a "make-over" setting called "Real People, Real Lives, Your Style". Four models were transformed before our eyes using the line including products like "Hair Play Makeover Spray", "Free Shape Hot flex Spray" and "Add Volume Volumizing Spray". Products were mixed and matched to show versatility, layering, street style and individual expression.
According to Simon Miller, member of the KMS California Artistic Team, "This is not just a skin deep face-lift. It's a total attitude adjustment. The new KMS California is about the future of styling-celebrating our styling expertise and how each of us create our own personal style expression through hair."
We had a chance to interview KMS Artistic Team member Michael Crispel as he transformed his model from a messy day look to a more polished evening finish.