Red 7 Salon Works VIP Suite at Lollapalooza!

By Lauren Salapatek | 08/08/2011 3:29:00 PM

 

Stretching 40 stories tall in the heart of downtown Chicago, the Hard Rock Hotel was bustling with press, musicians, fans and more at their VIP Suite this weekend for the Lollapalooza music festival. For their 5th year in a row, RED 7 SALON (based in both Evanston and Chicago, IL,) accommodated fans and ACTUAL Lolla artists Friday through Sunday in their private pop-up salon (located in the VIP suite).

Shower curtains line each station. It's Got2Be's creative vision of being able to "Shower anywhere" with their Dry Shampoo, which RED 7 SALON was promoting to customers.

Sponsored by Got2Be (a brand inspired by street styles and designed by stylists, and also the sister company of Schwarzkopf Professional), RED 7 stylists worked on a number of artists this weekend. This year, stylists were there to only cut or style, while promoting Got2Be’s Dry Shampoo. “Got2Be sent us products to our salon for us to try out beforehand,” says RED 7 SALON co-owner Jason Hall. “We have found that a handful of people who have visited us at the Lolla VIP suite have followed us to our outside locations because of meeting us here.”

Got2Be products showcased at the pop-up salon in the VIP Suite.

Celebrity Stylist Larry Sims (spokesperson for Got2Be) also attended the event, not only to promote the Got2Be brand but also to work on some celebrities. Simms has worked on celebrities like Victoria Beckham, Queen Latifah and Eve.

Curious to see which headliners stopped by the RED 7 SALON for a cut or style?

Friday: Walk the Moon, Iration, Girl Talk, Gemini Club, Ceci Bastida

Saturday: Electric Touch, Two Door Cinema Club, Elizaveta, Kill Hannah, Comedian Adam Guerino and Summer (Playboy centerfold)

Sunday: Typhoon, Hey Champ, Young the Giant, Taylor Momsen (from Gossip Girl), Skylar Grey, Bethany and Bob from Best Coast, Fat Jew

“This event is always fun for our team. It give us something different to do rather than working on location day-to-day,” says Hall. “It’s all about the experience of doing great hair, great service and meeting wonderful people along the way. We like doing an out-of-the-box experience every once in awhile at RED 7.”

Celebrity Stylist Larry Simms under a Got2Be Shower head.

 

RED 7 SALON Stylist cuts a client's hair at the Lollapalooza VIP Suite in the Hard Rock Hotel.

 

 

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ABOUT THE AUTHOR: Lauren Salapatek

Lauren Salapatek Lauren Salapatek, Web Editor for Modern Salon | Salon Today | First Chair.

(Previous positions: Associate Editor/E-Newsletter Content Production Manager)

Since January 2010, Lauren has worked for Modern Salon Media covering salon style, product and beauty trends, and business editorial for both print and online content. As of October 2013, Lauren’s role changed to Web Editor—now she manages all online editorial content for modernsalon.com, salontoday.com and firstchair.com. As part of her responsibilities, she creates, edits, organizes and curates content for all Modern Salon Media’s websites; manages the creation and production of all Salon e-newsletters; promotes Modern Salon Media’s digital content via several social media accounts (Facebook, Twitter, Pinterest); and maintains an editorial calendar to keep all Modern Salon Media’s websites timely and current.

You can find Lauren on Google+ or e-mail her at lsalapatek@modernsalon.com.

 


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Christine    
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vancouver  |  August, 17, 2011 at 06:31 PM

I wish they had had a pop up Red 7 Salon back in the nineties when I went to Lollapalooza!! Great way of incorporating the new dry shampoo product as well.

tianney    
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November, 10, 2011 at 08:02 PM

nice

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