Each year, Wella Professionals challenges hairdressers to interpret one of the four “trends” released during the previous year’s International Trend Vision Awards. This year, Blaze, Grace, Celeste and Roxy will be interpreted by competitors throughout the country. The North American winners will be announced in July at the North American Trend Vision Awards, and the winner will get to represent North America during the International Trend Vision Awards in Madrid, Spain!
To get a better understanding of the trends, and to help you learn how to compete, I attended The Trend Vision Experience, a seminar held at P&G Salon Professional’s The Studio in Woodland Hills, California, where I got up close and personal with Blaze, Grace, Celeste and Roxy. Seminar leader and educator Victoria Thurman Hall and Rochelle Evans carefully dissected each look—what her personality is, her fashion and accessories, her cosmetic palette and, of course, her hair. So, who are these leading ladies begging to be interpreted? Let's take a look.
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Blaze: The Femme Fatale
Blaze is the ultimate female personality—in the leading images, her carefully crafted coif has taken on a persona outside of the realm of hair. Lending itself to a modern interpretation of fingerwaves, each strand is delicately placed to resemble, what Josh Woods and Eugene Souleiman (the artists who created the looks, alongside the Wella Creative Team) call, “a ‘30s felt cloche hat or ‘20s burlesque.”
“Blaze is confident, Blaze is strong. Blaze isn’t afraid to speak up in a group,” says educator Victoria Thurman Hall, “but, this femme fatale does it with a wink.”
| Personality • Confident and proud • Hint of South American exoticism • Fiery temperament |
Fashion & Accessories • Rich, hot pinks • Lace motifs • Intense darks |
| Cosmetics • Petal powder skin • Blushed pink lips • High-flushed cheeks |
Hair • Precision grooming • Darker shades • Aubergine accents |
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Grace: The Modern Muse
One look at Grace and it’s clear she has a taste for luxury. She has an expensive, most incredible lifestyle—and her hair, all the way down the lengths to the very ends, is full of shine. Grace pampers herself and is always well-coifed. “She’s the girl next door—but amped up a bit,” says Thurman Hall.
ALISON SHIPLEY, EDITOR OF FIRST CHAIR & MODERN SALON’S EXECUTIVE EDITOR OF SOCIAL MEDIA/VIDEO 
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