Goldwell Color Zoom 2011: Let the Fun Begin!

By Alison Alhamed | 10/15/2011 2:20:00 PM

 

Hi everyone, very excited to be reporting LIVE from the Renaissance Eden Roc in GORGEOUS Miami, Florida. It's a little windy today, but WE'RE IN MIAMI--what could be better?! Thousands of people from across the world have flown here for multiple days of inspiration and education from KMS California and Goldwell--two of MODERN SALON's most favorite things are inspiration and education!--and of course to take home the GRAND PRIZE at the Color Zoom competition!

We just checked into the hotel and already there's been tons of action. Right away at registration, we were greeted with goodies, including some cute Goldwell glasses, little samples of products and look books and inspiration hinting at the new 2012 trends collection FasciNATURE.


Tonight is the big welcome party where all attendees have been asked to strut their stuff in WHITE attire... and, in an industry where black clothes are a norm, it's sure to be a memorable occasion! After the pics, check out the video of last year's Color Zoom in Paris for a look at what makes this event so special! AND STAY TUNED FOR MORE COVERAGE! Visit facebook.com/modernsalon for live updates and pics!

 

 

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ABOUT THE AUTHOR: Alison Alhamed

Alison Alhamed, Editor in Chief of Modern Salon Magazine | Editor of First Chair

Since July 2008, Alison has worked across all brands under the MODERN SALON Media umbrella, including MODERN SALON, SALON TODAY, FIRST CHAIR and MODERN SALON TV. Alison’s passion for the beauty industry grew even deeper after she enrolled in beauty school, working as an editor by day and a student by night. Alison earned her cosmetology degree from Pivot Point International in Bloomingdale, Illinois, in May 2011.

You can find Alison on Google+ or e-mail her at aalhamed@vancepublishing.com.

 


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