Ardell Artist Rachel Pagan and Anne Moratto of Modern Salon
WET BRUSH: What started with their hot-selling detangling brush has spun off a variety of brushes that work through dense, textured hair. Their "intelli-flex" bristles glide right over the hair. By listening to feedback from hairdressers, Wet Brush has expanded their line to include brushes that beautifully distribute dry shampoo, brushes for pets, and mini-brushes in kid-friendly designs for that unruly head of kid hair.
MARRAKESH: They had me at the tag line "Healthy Hair Starts at the Endz" a clever catch-phrase for new Marrakesh Endz, a leave in treatment to seal the cuticle and help prevent damage to the hair. On shelf in March, this new product is being sampled at the Earthly Body booth in a gold tin, a smart alternative to the ubiquitous 'show bag'.
HAIR ART: At the Hair Art booth, the heads of Virgin European Hair on the mannequins was unbelievably silky and soft. In the business of creating fine wigs, hairpieces and extensions for forty years, Hair Art is unique in their inventory of European Hair. At the show, they were giving Ron King center stage so he could demonstrate his new Invisi-Tab hair extensions: the hair is 100% unprocessed and the bonds are applied in less than a minute.
Today was just the beginning of what promises to be a weekend filled with beauty discoveries. Tickets can be purchased at the Convention Center. To learn more: http://probeauty.org/isselb/