Day Two Down, Day Three About to Begin: ABS

By Anne Moratto | 03/05/2012 8:00:00 AM


Demos at the Modern Salon Booth

It curls, it smooths, it rotates and it was demonstrated at our Modern Salon booth by Dean Banowetz, 'stylist to the stars' and all-around good guy, InStyler PRO IQ is the intelligent tool for hairdressers who want to work smart. 

Volunteering to do model duty, I learned that being a model at a hair show is a trust exercise; with no mirror, just the people watching and their reaction, you have no idea what's happening on top of your head.  Fortunately, the hairdressers at America's Beauty Show are some of the best in America. 

There will be more great demos on our stage today beginning at

 10:30 with Shawna Parvin from Aquage.

Then, 11:00 am with Malibu C featuring Nicole Parillo.

11:30, Agadir wtih Shisla Castro

2:00 pm Salon Tech featuring Steven T. Lightfoot

2:30, Product Club with Lisa McAuliffe

3:00 GK Hair featuring Kevin Bolz


Come by our booth--we are at the far right wall near the entrance, right next to Rock Your Hair.

Hope to see you soon!







Anne Moratto’s well-rounded beauty career includes years in beauty public relations, beauty marketing, beauty manufacturing, and now, with MODERN SALON, in beauty publishing. The through-line has been an intense interest in all things beauty and a sincere appreciation for the skilled artists and entrepreneurs who make the industry so vital, compelling and creative. Anne, a native of Wisconsin, lives with her family in Los Angeles, CA, and is MODERN SALON’s West Coast Beauty and Special Markets Editor. She can be reached at


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