Sebastian introduced their “Black Ops: Inspiration Through Education” platform for 2013. Serious trenches and sexy stilettos communicated the combination of no-nonsense instruction fueled by creativity. This is a big initiative for Sebastian which will align with its “What’s Next” competition.
Sementilli also announced that with 130 years in the professional beauty business, P&G Salon Professionals will be known as “Wella, the Professional Salon Division of P&G.” He called out all the brands under the P&G umbrella and their partnerships, as well as the many Artistic and Creative Directors in the house, saying “It’s because of your mentorship, your passion that we can put this together.”
Highlight of the runway shows was produced by famed Russian hairdresser, Dmitry Vinokurov. Impossible to pigeonhole his inspiration and to describe it, I have to invoke Hitchcock, Dr. Seuss, The Hunger Games, “Rome Is Burning,” and pink crayfish so instead of doing that I’ll tell you it has to be seen to be fully appreciated.
And as for the competition winners? Again, a must-see. It was with true admiration and great satisfaction that I was able to applaud these artists and wish them well. Hello, Winners!
Bronze: Karen Martinez, Denton, TX
Silver: Darla Glover, Pasadena,CA
Gold: Gloritza Aviles, San Juan, Puerto Rico
Bronze: Jade Francoer, Trois Rivière, QC
Alisha Basham, Eugene OR
Silver: Mathieu Hubert, Trois Rivière, QC
Olga Shamatrina, Baltimore, MD
Gold: Remi Cardin, Trois Rivière, QC
Kelsey Deuel, Cornelious, NC
Bronze: Caroline Lavoie, Jonquiere, QC
Carrera Bailey, Poway, CA
Silver: Suzanne Pack, Ottawa, ON
Heather McGowen, Los Angeles, CA
Gold: Phillip Ferreira, Vancouver, BC
Matthew Hom, Poway, CA