P&G Professional Goes Live at ABS

Between the show floor presence of P&G Professional's various brands (Wella, Sebastian, Clairol Professional and Nioxin), an outstanding Main Stage line-up, and its presentation of the annual Business Forum, the company will have a huge presence at American's Beauty Show, which comes to Chicago March 12-14.

P&G Professional wants to see all show attendees, but even those who cannot make it to Chicago can still see P&G. In a trade show "first," the company has an exciting initiative that is bringing its ABS exhibits, its Main Stage artists and the Business Forum to everyone via live web casts.

This virtual trade show, which can be accessed at pgsalonpro.com/abs, will allow viewers to visit P&G Professional booths, watch videos, obtain product knowledge and check out everything on display in the exhibits. Viewers can visit the Main Stage and see the P&G show line-up, which includes Sonya and Christopher Dove, Nick Arrojo, the Sebastian Design Team, The Studio Design Team, Anita Gutierrez and Paul Abrantes for Clairol Professional, The P&G Salon Pro Education Panel with Nick Arrojo and Sassoon's Stephen Moody, and the P&G Professional Student Stylist Competition.

The annual Business Forum, presented by P&G and ABS, will delve deep into salon business practices as we move out of the recession. Business has changed forever, and it's never been more important to arm yourself with the best business and leadership skills. P&G Professional wants everyone to benefit from the presentations and exchanges at "Smart Thinking Straight Talk, A Salon and Spa Owner Dialog," and is making this event available online, as well. For a fee of $49.95, anyone can access the four-hour live webinar and be a part of the event. A live-chat feature will allow virtual attendees to join in with questions. The web cast of the Business Forum will remain online for two months, so even those who attend in person can benefit from this purchase with a chance to review the program and share it with staff members.

To learn more about P&G Professional's virtual show and live Business Forum webinar, visit pgsalonpro.com/abs.

Check out MODERN SALON Editor-in-Chief Laurel Nelson's pod cast on modernsalon.com where P&G Professional's Vice President of Salon Development John Moroney explains the entire concept.


If you cannot attend America's Beauty Show live, visit pgsalonpro.com/abs for a virtual trip to all P&G Professional exhibits and activities at the show.