BSG/CosmoProf is launching two new initiatives, one is a new CosmoProf Mobile Connect texting program and the other is their new "CosmoProf To Go" mobile website.

CosmoProf Mobile Connect: The new texting program will offer customers the opportunity to get relevant messages about special offers, events and classes that are happening at CosmoProf. The texting will also include special offers to customers at shows via text at their booths and in their classrooms. To opt in, just text 59769 (in the U.S.) and 54500 (in Canada); message and data rates may apply. Also, have your PROCLUB card number handy for validation purposes.

CosmoProf To Go: Available Dec. 23, 2011, this is a mobile website that allows customers to see a BSG/CosmoProf store locator and class listings on their Smartphone or tablet. They can also see the shopping guide (best seen on a tablet) and have easy access to BSG/CosmoProf's social sites. Starting in February, the website will also have larger catalogs like Salon Equipment and sundries along with special publications (like their Holiday special edition with Modern Salon) and their mini nail magazine in partnership with Nail Pro.

BSG/CosmoProf Goes Mobile!