OPI Launches Non-Chip GelColor

By Lauren Salapatek | 10/21/2011 2:09:00 PM

 

OPI has announced the launch of GelColor, a professional treatment featuring full-gel lacquers for manicures and pedicures that last two to three weeks. GelColor is easily applied like traditional nail lacquer and flash LED UV-cured in a total of four minutes (almost four times faster than standard gels). The line will include 28 of OPI's most popular hues—along with base and top coats—to produce glossy, smooth, chip-free color.

“We are very excited to present this groundbreaking treatment,” said Suzi Weiss-Fischmann, OPI Executive VP & Artistic Director. “Now, women can get long-lasting gel manicures in the same time as a traditional manicure service, without waiting for nails to dry – wearing their favorite OPI color on nails and toes for weeks at a time, without chipping. Plus, the formula is incredible, offering our shiniest finish to date.”   

GelColor is LED UV-cured for 30 seconds per coat. Because of the photo initiators in the GelColor formula, the product cures at a faster wavelength. Natural nails are first painted with GelColor Base Coat, then two coats of GelColor and finished with GelColor Top Coat. Application takes four minutes per set hands/feet (not including normal nail prep) and can be easily removed in 15 minutes with individual fingertip soak-off sleeves, without nail or cuticle damage.  

GelColor will be available in shades including: Here Today…Aragon Tomorrow, Big Apple Red, Passion, Lincoln Park After Dark, Louvre Me, Louvre Me Not, Russian Navy, I’m Not Really a Waitress and You Don’t Know Jacques!  

Additional colors will be released throughout the year and added to this initial launch. The service will be available beginning November 2011 at select ULTA locations and select professional salons, with full national distribution beginning January 2012. opi.com.

 

 

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ABOUT THE AUTHOR: Lauren Salapatek

Lauren Salapatek Lauren Salapatek, Web Editor for Modern Salon | Salon Today | First Chair.

(Previous positions: Associate Editor/E-Newsletter Content Production Manager)

Since January 2010, Lauren has worked for Modern Salon Media covering salon style, product and beauty trends, and business editorial for both print and online content. As of October 2013, Lauren’s role changed to Web Editor—now she manages all online editorial content for modernsalon.com, salontoday.com and firstchair.com. As part of her responsibilities, she creates, edits, organizes and curates content for all Modern Salon Media’s websites; manages the creation and production of all Salon e-newsletters; promotes Modern Salon Media’s digital content via several social media accounts (Facebook, Twitter, Pinterest); and maintains an editorial calendar to keep all Modern Salon Media’s websites timely and current.

You can find Lauren on Google+ or e-mail her at lsalapatek@modernsalon.com.

 


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Marie lacroix    
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Coeur d' Alene, idaho  |  October, 23, 2011 at 01:03 PM

Is the poi gels available at any distributor in Spokane wash. Or coeur d' Alene, Idaho. 83814.? Please let me know...my salon is Blondies Salon in cad, Idaho thank you marie

Beckie Farren    
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Los Angeles  |  November, 02, 2011 at 07:04 PM

If we can now buy thse gel polishes over the counter, how do we "dry" the polish? Don't we need a special machine tof "flash LED UV-cure" the polish?

Adrienne    
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Portsmouth, nh  |  March, 31, 2012 at 10:19 PM

opi put out a new gel coat polish but where are the instructions for application? That necessary information is not in Beauty supply stores.

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