Steven Tyler to Judge 2012 Great Lengths Challenge

By Lauren Salapatek | 11/15/2011 2:27:00 PM

 

One of the Kings of Rock and Roll is going to be judging the second annual Great Lengths USA Challenge for 2012—Aerosmith's front man and songwriter, Steven Tyler!

“We’re thrilled! If you think about it, Steven has probably had more celebrity influence over hair in recent years than anyone since Jennifer Aniston.  He’s the reason why we saw so much color in hair during Fashion Week this year,” says Brett Butcher, Great Length USA National Program Director. “Steven understands the importance of hair and how it relates to image. He has access to the very best of everything, and we are honored that he chooses Great Lengths.”

Now until November 30, 2011 competitiors can register to upload their images to greatlengthschallenge.com. Nine semi-finalists will be tallied based on the judges' scores, and then posted online for a public vote which runs from December 15, 2011 to January 31, 2012. The grand prize winner will be presented with ta check for $10,000 at America's Beauty Show in Chicago.

 

 

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ABOUT THE AUTHOR: Lauren Salapatek

Lauren Salapatek LAUREN SALAPATEK, ASSOCIATE EDITOR FOR MODERN SALON/SALON TODAY/FIRST CHAIR

Since January 2010, Lauren has worked at Modern Salon Media covering salon style, product and beauty trends, business editorial and more for both print and online content.

For MODERN SALON magazine, she compiles the Style Watch, Priority Male, Proview, Ask the Experts, Product Spotlight, Modern Salon Learning and Goods. For MODERNSALON.COM, Lauren handles posting blogs and articles, the Products section, and she frequently writes product reviews.

For SALON TODAY, she generates most of the Check In section: Service Spotlight, Action Graph, Marketing and Products. Lauren also generates content targeted at a student audience for FIRST CHAIR. Check out her blog and photography at: modernsalon.com/blogs/editors/lauren-salapatek.

 


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