One of the Kings of Rock and Roll is going to be judging the second annual Great Lengths USA Challenge for 2012—Aerosmith's front man and songwriter, Steven Tyler!

“We’re thrilled! If you think about it, Steven has probably had more celebrity influence over hair in recent years than anyone since Jennifer Aniston.  He’s the reason why we saw so much color in hair during Fashion Week this year,” says Brett Butcher, Great Length USA National Program Director. “Steven understands the importance of hair and how it relates to image. He has access to the very best of everything, and we are honored that he chooses Great Lengths.”

Now until November 30, 2011 competitiors can register to upload their images to greatlengthschallenge.com. Nine semi-finalists will be tallied based on the judges' scores, and then posted online for a public vote which runs from December 15, 2011 to January 31, 2012. The grand prize winner will be presented with ta check for $10,000 at America's Beauty Show in Chicago.