On September 14th, 2011, during New York Fashion Week in the heart of Times Square unsuspecting tourists and New Yorkers alike were blown away by a high energy flash mob organized to literally sing the praises of Shellac, (CND's no-chip "Power Polish").

[(Mike Kirsch and Brian Golub of Unique New York Productions (uniquenewyorkproductions.com) organized, directed and choreographed the flash mob.)]