Alterna Hosts First Annual Education Summit for Professional Stylists

By Lauren Salapatek | 07/28/2010 3:57:00 PM


Over the course of two days, 45 beauty professionals from across North America came to experience higher hair education at Alterna Professional Haircare's “Natural Luxury Down to a Science” event. Part of the Alterna Stylist University (ASU), the stylists participated in classes with subject matters ranging from product education and retail methods to cutting skills. Participants got a first look at the 2010 Mind, Body and Spirit Collection (Alterna’s newest cutting/styling collection created by Global Creative Director, Michael Shaun Corby).

 Stylists who participated in Alterna Professional Haircare's “Natural Luxury Down to a Science” event

Stylists also got to meet and interact with industry visionary and style-maker Corby, himself. Corby took a hands-on approach throughout the schedule, making time to answer questions and lend personal insight and product knowledge. “Salon owners and professional stylists are fundamental to what we do,” says Corby. “They are trusted ambassadors of the Alterna brand, so we are always looking for new and exciting ways to give them the products, knowledge, and technology to make them successful in their trade, and untimely to drive sales.” Members of the Alterna Creative Team as well as Sales and Education Managers were there to support the event.

Alterna has plans to repeat the event next year and expand ASU’s course offerings. For information visit





ABOUT THE AUTHOR: Lauren Salapatek

Lauren Salapatek Lauren Salapatek, Web Editor for Modern Salon | Salon Today | First Chair.

(Previous positions: Associate Editor/E-Newsletter Content Production Manager)

Since January 2010, Lauren has worked for Modern Salon Media covering salon style, product and beauty trends, and business editorial for both print and online content. As of October 2013, Lauren’s role changed to Web Editor—now she manages all online editorial content for, and As part of her responsibilities, she creates, edits, organizes and curates content for all Modern Salon Media’s websites; manages the creation and production of all Salon e-newsletters; promotes Modern Salon Media’s digital content via several social media accounts (Facebook, Twitter, Pinterest); and maintains an editorial calendar to keep all Modern Salon Media’s websites timely and current.

You can find Lauren on Google+ or e-mail her at


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