Customized Curls

According to the Health and Beauty Panel, more than 50 percent of women have naturally curly or wavy hair, and as we know not all curls are created equal. Curly hair comes in all shapes, sizes and textures: ranging from fine to coarse, and from loose waves to tight spirals.

So are your clients ready to embrace their texture and try a product that controls, conditions and is customized to their curls?

Redken's new curl collection may hold the answer to their problems. Here's their new products:

Soft Spin 05 Curl-enhancing gel: a lightweight gel that boosts fine curls with avocado oil to deliver healthy bounce. This is for fine, curly hair that is limp, lifeless and prone to fly-aways.

Ringlet 07 Curl perfecting lotion: Refines medium textured ringlets to boost shine, condition and calm frizz.

Curl Wise 14 defining cream: Moisture-rich cream with mango butter that tames thick/coarse curls with luxurious control and shine.

These products can help you, the hairdresser, recommend the best curl product for your clients hair that suits their specific needs.

(From left to right) Curl Wise 14 defining cream, Soft Spin 05 Curl-enhancing gel, Ringlet 07 Curl perfecting lotion