Saturday, Sunday, Monday and Tuesday were full of experiences that I will never forget. Ever since my plane touched down on Saturday, I had butterflies of excitement in my stomach as to what would come next. This past weekend/week were full of meeting new people, learning about new product brands, and best of all attending some of our industry’s most prestigious events like City of Hope and the North American Hairstyling Awards (NAHA).
As far as coverage…
Arrived in Las Vegas at the decadent (and massive) Mandalay Bay Hotel—definitely a sight to see! From my hotel bedroom window you could see the mountaintops, the airplanes coming into Las Vegas, and a little bit of the famous Las Vegas Strip.
After getting settled, Stacey Soble, Editor-in-Chief of Salon Today and I attended a press conference on a new website that is being launched called, Bangstyle.com (at the Bellagio in Las Vegas), presented by Rick Kornbluth and Geoffery Nelson, who introduced the indie-based website, which focuses on topics like music, art and beauty all-in-one. According to Nelson, the website will offer free articles, and user generated profiles with free music stream channels, social media linking, education and more.
After the event, we checked out more of the Mandalay Bay hotel, and of course, the MODERN SALON Booth, which was located at D1099.
Saturday night's City of Hope Gala was in my opinion, the official kick-off for Cosmoprof North America 2011. Cosmoprof attendees, exhibitors and members of the press were invited to honor Joico Vice President and General Manager Sara Jones as the National Professional Salon Industry's 2011 Spirit of Life Recipient.
To learn a little more about Sara Jones listen to News Editor Jan Hillenmeyer’s exclusive PODCAST with Sara Jones.
Sunday morning was a fantastic time in the Mandalay Bay Ballroom, where Jan Hillenmeyer, Stacey Soble and I all attended the PBA Symposium breakfast. At this event they gave us a brief introduction to the show, and also what the Professional Beauty Association (PBA)has been doing as far as membership, their accomplishments, and partnerships.
Scott Buchanan, Vice President of PBA started off the presentation, followed by Executive Director Steve Sleeper who tributed Pivot Point founder Leo Passage, and outlined PBA’s Road to Success (their accomplishments and how a stylist can become more successful through PBA membership). Just announced on Sunday, PBA has launched a membership and retention campaign for gaining 500 new members within the year.
According to PBA, this year’s Cosmoprof had approximately 25,000 attendees from 90 countries around the world, and there were 700 exhibitors from 32 different countries. All I can say by walking around the show floor was that I believe those numbers! It’s absolutely huge, for those of you who are thinking about attending next year.